Senior Research Executive FMCG at Kantar, Matundu Lane, Kenya

Role Overview:

Maintaining FMCG Client relationships and Project delivery: Ability to manage multiple market research projects/ FMCG client accounts concurrently or single large FMCG client accounts by ensuring the delivery of client reports and effective management of the day-to-day relationship.
Applying Knowledge and Skills to deliver Insights and recommendations to clients. : ability to carry out detailed technical analysis of FMCG data/information and for the creation of insights and recommendations in response to FMCG client needs and objective with excellent presentation skills.
Demonstrating Commercial Competence: ability to manage the financial/commercial elements of market research projects/client accounts, including budgeting.

Understand what the FMCG client’s overall goals and marketing objectives are and the role that different departments/individuals are playing in achieving these.
Use on-site time to engage with your clients, develop relationships, seek revenue and as a profile-raising opportunity.
Manage the practical, day-to-day management of the delivery of the contracted service with respect to the quality, speed and volume of data along with the servicing they are entitled to
Be aware of workload and potential capacity constraints, keep lines of communication open with both client & management and communicate upwards.
Maintain existing, and develop new, relationships with clients, seeking to extend your network of valuable contacts beyond the Insights team.

Take responsibility for FMCG client account administration, providing relevant information to accounts.
Be responsible for identifying revenue opportunities and deploying wider worldpanel services in contributing to overall revenue target according to account structure.
Be aware of contractual obligations and manage any potential conflicts in good time
Anticipate client demands and proactively find solutions, rather than just answering requests.
Communicate effectively with senior management ensuring that they are kept up-to-date with client issues and developments.
Manage appropriate inductions and training programmes with clients
Interpret and manage account plans, helping to move the focus from analysis to insight

Develop a good knowledge of FMCG client’s macro environment as well as Worldpanel’s competitive environment
Develop a good knowledge of the FMCG categories and brand awareness, and utilise in identifying and explaining key influences on market performance.
Implement changes to regular reports in line with delivery strategy
Make briefs from clients, and manage the production of appropriate materials/presentations/written documentation in response to the brief
Demonstrate insightful reports to clients by highlighting implications to their business and offering actionable recommendations
Take responsibility for advising on solutions to problems in reports and the reporting process
Deliver presentations with recommendations that actively seek to meet the objectives of the client’s brief

Postgraduate with at least 5years’ relevant experience in market / consumer research, marketing and insight’s function preferably in the FMCG Industry
Strong verbal and visual presentation skills, with the ability to confidently articulate insightful and impactful presentations.
Curious nature, possessing strong analytical skills and a true enthusiasm for understanding consumer behavior.
Experience in successfully delivering consulting projects based on business analysis, offering valuable insights to clients, and effectively communicating complex data.
Optimistic attitude, willing to get involved and contribute to the team’s goals and objectives.
Highly collaborative and adaptable, able to work effectively in diverse cultural and technical environments.
Outstanding communication and interpersonal skills, enabling you to connect with partners across all levels of the organization and facilitate constructive discussions.