Main Responsibilities of the Job
• Develop and implement digital marketing strategies to enhance brand visibility and
engagement.
• Create and manage content for digital platforms, including social media, websites,
email campaigns, and paid advertisements.
• Monitor and analyse digital marketing performance using tools like Google Analytics,
social media insights, and email metrics to optimize campaigns.
• Drive website traffic through SEO, SEM, and other online marketing techniques.
• Manage online advertising budgets, ensuring effective resource allocation and return
on investment.
• Oversee the management and content creation of social media platforms (Facebook,
Twitter, LinkedIn, Instagram, etc.).
• Develop social media content calendars and ensure timely posting to engage target
audiences.
• Monitor social media conversations, respond to inquiries, and manage online
reputation.
• Track social media metrics and report on growth, engagement, and content
performance.
• Plan and coordinate all aspects of internal and external events, including logistics,
invitations, and vendor management.
• Organize both virtual and in-person events such as conferences, workshops, product
launches, and promotional events.
• Work closely with cross-functional teams to ensure event goals and objectives are
aligned with the organization’s strategy.
• Manage event marketing efforts, including promoting events through digital channels,
social media, and email campaigns.
• Ensure events run smoothly by managing timelines, budgets, and on-the-day
coordination.
• Develop and execute campaigns to support product launches, marketing initiatives,
and brand-building activities.
• Create digital marketing assets such as banners, emails, videos, and promotional
content to support event promotion.
• Ensure all digital content aligns with the brand’s voice, values, and objectives.
• Analyse the effectiveness of digital marketing campaigns and events, providing
insights and recommendations for improvement.
• Provide regular reports on digital marketing metrics (website traffic, engagement,
conversion rates) and event performance.
• Track KPIs for both digital marketing and event management efforts and assess
overall success.
• Collaborate with internal teams, external partners, and stakeholders to ensure the
seamless execution of digital marketing and event activities.
• Maintain strong communication with vendors, suppliers, and event partners to manage
logistics and fulfil event requirements.

Professional, academic qualifications and experience
• Bachelor’s degree in marketing, Communications, Public Relations, Business
Administration, or a related field.
• Digital Marketing Certifications (e.g., Google Ads, HubSpot Inbound Marketing,
Facebook Blueprint, or similar).
• Event Management Certification (e.g., Certified Meeting Professional (CMP), Event
Planning Certification).
• Proficiency in SEO, SEM, and Analytics tools (Google Analytics, SEMrush, Moz,
etc.).
• Familiarity with email marketing platforms (Mailchimp, Constant Contact, etc.)
and social media management tools (Hootsuite, Buffer, etc.).
• Strong project management skills with the ability to manage multiple tasks
simultaneously.
• Excellent written and verbal communication skills for content creation and event
coordination.
• Proficiency in graphic design and video editing tools (e.g., Canva, Adobe Creative
Suite, etc.) is a plus.