Main Responsibilities of the Job
• Lead and support the development and enhancement of products by conducting
market research and identifying emerging trends to guide product creation.
• Manage product positioning and ensure the development of clear and compelling
product messaging.
• Oversee the entire lifecycle of promotional materials, from conceptualization and
ordering to inventory management and distribution.
• Coordinate the timely production and stock maintenance of promotional materials,
ensuring the marketing team has all necessary assets for campaigns.
• Monitor inventory levels of promotional materials and ensure replenishment as
required to meet marketing campaign needs.
• Work collaboratively with the manager to set goals, define target audiences, and plan
strategies for product launches and ongoing campaigns.
• Manage and execute marketing campaigns by leveraging promotional materials,
digital platforms, and events to drive product awareness and sales.
• Track campaign performance, adjust strategies, and report outcomes to senior
leadership.
• Provide guidance to the marketing team, especially in terms of product development
and promotional material management.
• Design and develop internal product training sessions and materials to ensure that the
sales, customer service, and other relevant teams are well-equipped with knowledge.
• Ensure that the marketing team is up to date on product features, benefits, and
promotions to maintain consistency across all marketing channels.
• Collect customer feedback, sales insights, and performance metrics to evaluate the
effectiveness of promotional materials and product offerings.
• Collaborate with the product team to suggest improvements or iterations based on
customer and market feedback.
• Provide reports and actionable insights to the manager to drive future product and
marketing strategies.
• Function as a liaison between the marketing department and other teams (product
development, sales, and customer service), ensuring alignment of messaging and
objectives.
• Support the manager in managing relationships with external partners, agencies, and
vendors to ensure quality production and service delivery.
• Assist the manager in managing the budget allocated to department.
• Ensure that promotional material production stays within budget while maintaining
quality and effectiveness.
• Assist the manager in tracking key performance indicators (KPIs) for product
marketing and promotional material effectiveness.
• Provide regular updates on the status of product campaigns, promotional material
stock, and other related performance.

Professional, academic qualifications and experience
• Bachelor’s degree in marketing, Business Administration, Product Management,
• 3-5 years of experience in Product Development, Marketing, or Brand
Management with a focus on product launches, development, and promotional
material management.
• Proven experience in creating and managing marketing campaigns and working
with cross-functional teams (e.g., sales, product development, customer service).
• Experience in inventory management of promotional materials, ensuring timely
production, delivery, and stock maintenance.
• Prior leadership or supervisory experience, especially in leading teams or
projects within a marketing or product development setting.
• Experience in market research and using customer insights to guide product
improvements and marketing strategies.
• Strong background in digital marketing tools and platforms (e.g., social media,
email marketing, SEO, SEM, Google Analytics).
• Strong communication and collaboration skills to work effectively with internal
teams and external partners/vendors.