Main Responsibilities of the Job
• Develop and implement PR and communication strategies that align with the
organization’s overall objectives.
• Manage the organization’s brand image and reputation through effective media
relations, public engagement, and stakeholder communication.
• Write, edit, and distribute press releases, newsletters, speeches, and other
communication materials.
• Manage and update content for the organization’s website, social media platforms,
and internal communication channels.
• Monitor media coverage and public perception, providing timely reports and
recommendations to management.
• Function as the primary point of contact for media inquiries, press conferences, and
interviews.
• Develop and maintain relationships with journalists, media houses, influencers, and
other key stakeholders.
• Organize and coordinate events such as press briefings, conferences, and corporate
engagements.
• Oversee crisis communication strategies, ensuring timely and appropriate responses
to reputational risks.
• Develop key messages and talking points for the organization’s leadership and
spokespersons.
• Implement, and manage CSR requests in alignment with the organization’s policies.
• Monitor and evaluate the impact of CSR projects and prepare reports for internal and
external stakeholders.
• Engage employees in CSR activities, encouraging volunteerism and social
responsibility.
• Communicate CSR initiatives through internal and external channels to enhance
corporate reputation.
• Stay updated on industry best practices and trends in CSR and sustainability.
Professional, academic qualifications and experience
• Bachelor’s degree in public relations, Communications, Marketing, Journalism,
Business Administration, or a related field.
• Strong writing, editing, and verbal communication skills (English and Kinyarwanda,
French is an added advantage).
• Proficiency in media relations, digital marketing, and social media management.
• Knowledge of CSR frameworks and sustainability reporting.
• Experience in event planning, stakeholder engagement, and crisis
communication.
• Ability to develop and execute PR campaigns and CSR initiatives.
• Proficiency in graphic design tools (Canva, Adobe Suite) and content
management systems is a plus.
• 2-3 years of experience in PR, corporate communications, or media relations.
• Proven record in content creation, digital marketing, and brand management.
• Prior experience in event planning, sponsorships, and community outreach.