Responsibilities :
1. Defines the sales & distribution strategy for AT and its operating companies
2. Participates with top management to establish AT’s strategic plans and Go To Market (GTM) objectives.
3. Makes recommendations and decisions in conjunction with the CEO, CCO and CTIO on all commercial matters and ensures the effective achievement of the agreed objectives.
4. Initiates, plans, develops, coordinates and executes all Sales and Distribution operations policies and programs for opcos.
5. Provides strategic and operational guidance for distribution channel across layers and channels
6. Establishes, coordinates and grows the business sales channel to ensure the achievement of the commercial objectives (evaluates sales performances, formulates and reviews corporate commercial medium and long range plans, goals and objectives for specific products and services).
7. Responsible for the Strategic direction and coordination of a field Sales force and achievement of direct and indirect sales targets with regard to market needs and actions of the competition.
8. Directs and controls the Commercial (retail & distribution) function with overall responsibility for planning, budgeting, implementing and maintaining costs, for the commercial (retail & distribution) departments.
9. Regularly interacts with Executives and main customers and dealers to implement product and service positioning strategies.
10. Oversees the development of the Commercial business plans and product/service positioning in the market place.
11. Conducts competitive analysis and market research (directs and monitors the competitive analysis and market research and addresses/recommends action on the identified customer needs), evaluates sales performances, formulates and reviews corporate commercial medium and long range plans, goals and objectives for specific products and services. Monitors competitive activity and identifies customer needs.
12. Standardizes S&D processes and working methods
13. Develops S&D tools and drives the roll out in the operating companies
14. Provides persuasive presentations to customers to implement product and service positioning strategies.
15. Defines and implements strategies for penetrating the market place.
16. Providing strategic and operational guidance for distribution channel across layers and channels
17. Produce accurate monthly and Quarterly Sales Performance reports to the CCO.
Education :
Masters Degree in Business Administration(MBA). B. Commerce, B.B.A, or Marketing Degree.
Experience :
10 to15 year’s Sales or Commercial and Management experience in a Telecom industry Previous Sales, Marketing and Customer Service experience
Strong Telecommunications and business management experience.
Good understanding of emerging markets is advantageous.
Knowledge :
Knowledge of Financial procedures, procurement procedures etc.
Good understanding the competition and market dynamics.
Skills / physical competencies :
Computer Skills- MS Office( advanced excel, word and powerpoint)
Financial and Accounting systems.
Excellent strategic and business planning skills.
Excellent negotiation skills, diplomatic and courteous.
Excellent well spoken and presentation skills.
Strong operational skills Good interpersonal and People Management skills Ability to travel extensively in the operations.
Behavioral qualities :
Culturally aware
Stakeholder influencer.
Inspiring People leader.
Decision Problem Solver.
Operationally astute.
Relationship builder.
Innovative Value creator



