Requirements

• Be in possession of a Degree in Marketing/ Digital Marketing / Advertising
• Should have 4-6 years of proven working experience in digital marketing.
• Should have highly creative with experience in identifying target audience and devising digital campaigns that engage, inform, and motivate.
• Solid knowledge of website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (DART, Atlas).
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Understanding of the marketing and media principles and best practices.
• Understand the service and related industries.
• Strong analytical and data-driven thinking skills.
• Strong communication skills (verbal and written).
• Computer skills.
• Organizational skills.
• Project Management skills.
• Problem Solving skills.
• Financial Management skills.

Responsibilities

• Develop and implement the digital marketing strategy.
•  Introduce, manage, and monitor electronic branding & social media strategy using a range of software and digital communication tools and utilities.
• Oversee the social media strategy for the organisation.
•  Review new technologies and keep the organisation in the forefront of developments in digital marketing.
•  Enhance the site for search engine optimization and market the website online.
•  Develop, implement, and monitor the electronic content strategy.
• Oversee projects from start to finish, and must be able to provide guidance, instructions, and correction as necessary.
•  Develop and manage digital marketing campaigns.
•  Managing online brand and product campaigns to raise brand awareness.
•  Planning and budgetary control of all digital marketing.
•  Ensure at all times that quality and deadlines are met and compiling post-project reports to be presented.
• Design, build, and maintain SANParks media presence, in order to improve the usability and content of the website for sales and general information purposes.
•  Applies understanding of marketing collateral by providing direction of website marketing material content to support tourism development opportunities.
•  Demonstrate understanding of tourism sales requirements and solution development processes in order to support tourism efforts.
• Improving the usability, design, content, and conversion of the SANParks website.
•  Evaluate customer research, market conditions, and competitor data, in order to provide thought leadership and perspective.
•   Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Manager and lead the human capital of the unit.
•  People management.
• Manage performance.
•  Mentor and coach where necessary.
•  Ensure sound financial and administration control are in place for the unit, as prescribed by the organisation.
•  Mitigate and manage risk and ensure accountability.