The role develops the customer strategy for the Corporation. Developing the customer
experience standard across all customer touch points in the EWSC business value chain and
developing processes and procedures to support and ensure that the business delivers on the
Customer Value Proposition.
The role translates customer data into insights and develops marketing strategies for the
Corporation’s products and services in order to maximise revenue potential from each
customer segment.
MINIMUM REQUIREMENTS & EXPERIENCE
• A Bachelor’s Degree in Business Administration/ Marketing / Statistics / Econometrics or
related field from an institution accredited by a nationally recognized accrediting agency.
• Minimum 6 years’ experience in a strategic customer service development or advisory role.
• Experience in development of positioning strategies to differentiate on service and
products offering.
REQUIRED KNOWLEDGE/SKILLS/COMPETENCIES
• Descriptive analysis capability.
• Ability to develop evaluation methods and procedures for collecting data (such as surveys,
opinion polls, or questionnaires)
• Understanding of marketing management concepts i.e., below & above the line and
through the line, supply and demand, market share, and the marketing mix to help achieve
business objectives.
• Experience in development of positioning strategies to differentiate on service and
products offering.
KEY PERFOMANCE OUTPUTS
• Customer Analytics
• Customer Segmentation and Value Determination
• Customer Value Proposition
• Customer Strategy
• Marketing
• Customer Relationship Management
• Financial Management
• People Management & Functional Effectiveness
• Stakeholder Management
• SHEQ Championing
• Compliance and Governance
• Culture
REMUNERATION PACKAGE
The position comes with a competitive salary and other benefits associated with the level of
position and experience.