The Marketing Executive will actively participate in strengthening the Lapaire brand and growing its awareness in its territory (Uganda) by executing the group’s multi-channel marketing strategy and actively contributing to the marketing plan. He/she will report to the Retail Marketing Manager and the Country Operations Manager.

The mission of the Marketing Executive is to:

• Understand the marketing plan and share ideas for marketing projects that correspond to Lapaire’s target and objectives in Uganda
• Sourcing local partners and service providers (printers, advertising agencies, radio, TV, etc.) and negotiating the best rates
• Developing marketing materials
• Briefing sales teams on campaigns in collaboration with the Operations Manager
• Sourcing and managing local influencers representing the Lapaire brand
• Contribute actively in developing a winning marketing strategy for Uganda
• Execute the marketing strategy, including offline marketing activities, building and strengthening brand partnerships, improving marketing mix and customer experience
• Participate in growing Lapaire’s community across all digital platforms
• Provide advanced reporting on marketing activities led in Uganda.

Candidate Profile

• Bachelor’s Degree or Diploma in Marketing/Communications
• At least 2 years of successful experience in a similar position, in an agency or corporate environment
• You have significant experience in Marketing and PR project management and can adapt in an always changing environment
• You have an excellent command of digital tools

Personal Skills required to succeed in this role

• Organized, Rigorous: you don’t get lost in between projects and always know where you stand in your tasks
• Passionate: you are a marketer at heart and always keep up to date on new trends
• Negotiative and persuasive: You know how to convince your suppliers, with integrity
• Social: You are able to build and maintain relationships
• Analytical skills: you know how to get the most out of all the information at your disposal
• Motivated: you like new challenges and are always looking to surpass yourself
• Adaptable and reactive: you know how to deal with any change and make corrections to your projects
• Good presentation skills: you know how to communicate on your projects and mobilize others collaborators