The position holder Is responsible for the creation of all the must-have and focus Shopper growth drivers across a brand/Category to deliver the most efficient and effective Industry leading Shopper Marketing Growth Drivers.

The growth drivers developed must grow our share, drive equity and penetration growth. The role requires the individual to transform our growth drivers to be ‘channel’ ready and deliver against all aspects of the ‘path to purchase’ and not just at the ‘Moment of choice’.

Role Responsibilities:

• Input into the Joint Up Business planning (JUBP) development with strong and in depth commercial and Customer insights working with brand team, innovation Team, Field sales team and Finance team.
• Actively support volume forecasting via use of trends and analyses of data as a primary input.
• Make marketing Below the Line (BTL) concepts operational.
• Identify sales gaps in regions and propose corrective action.
• Inputs Joint Customer plans (JCP) for Top Customers and ensured ruthless planning of the agreed activities within the JCP.
• Lead the development of BTL program plans and agree the roles and responsibilities key resources and budget implications.
• Develops compelling Customer Propositions for Sales Driver activities using detailed brand & customer knowledge.
• Management of cross functional project teams for effective planning of BTL activities (coordinate and ensure each team delivers the requirement for bold execution on time
• Ensure All BTL Marketing activities proposals are in line with the trade strategy and that customer insight Field constraints and customer information are considered.
• Ensure key controls are in place and respected for each activity.
• Ensure field teams and company staff engagement to programs through clear and inspiring briefings with support capability team when applicable.
• Support M&E of activities working with CPAM/Brand team/Finance.
• Deliver all projects on or under agreed budget.
• Management One plan review meetings

• Working very closely with brand team, and starting with strong insights, this role owns the creation of high quality and scalable single brand Shopper Marketing growth drivers for execution. The creation is for all beer/spirt Trademark brands including innovations.
• Delivers Inspiration and Toolkits that are ‘Channel Ready’ across countries for Execution.
• Working with and managing Agencies to set very highest standards and deliver the very latest and best Shopper Marketing work in the industry.
• Deliver tools that confirm to the developed Physical Availability principles, covering the full Path to Purchase, and in accordance with the M&E learnings.
• This role will also control the flexible resourcing work plan across all Shopper Marketing and Brand teams. As part of this the role will take budgetary responsibility for ‘creation’, and the selection of appropriate agencies and the agency models.

Experience / skills required:

• Bachelor’s degree in a relevant field
• Strong commercial acumen and an understanding of the Uganda beer/spirit market
• 4+ years of work experience in Commercial/Marketing Functions
• Computer literacy (Microsoft environment)

Skills/knowledge

• Minimum 3 years Brand marketing, sales role
• Able to demonstrate success in developing & leading team. Evidence of strong leadership and influencing skills
• Excellence project management skills that deliver projects on time and on budget
• Strong influential skills
• Strategic thinkers
• Competitive intelligence & insights
• Measure and evaluation of projects.
• Good interpersonal communication skills