The Head of Sales is a leadership role, responsible for driving bike sales revenue growth, market expansion, and customer experience across Uganda. They will ensure cross-functional collaboration, data-driven decision-making, and the ability to scale operations in a high-growth, target-driven environment.

The role requires one to understand the Ugandan Boda-boda rider, the Ugandan motorcycle industry, a “feet on the ground” approach, spending most of the time in the field and a good understanding of how sales work in this industry.

Key Responsibilities:

• Commercial Strategy & P&L Management
  • Develop and execute an electric motorcycle sales strategy to achieve and exceed monthly, quarterly, and annual revenue targets,
  • Identify and prioritize new market opportunities and rider segments to expand the company’s footprint.
  • Monitor and analyze market trends, competitor activity, and rider behavior to refine strategy.
• Sales Leadership & Operations
  • Lead Sales Supervisors and their teams to consistently achieve or exceed monthly motorcycle sales targets.
  • Establish clear KPIs, performance metrics, and accountability frameworks.
  • Develop incentive programs, training, and professional development plans for a high-performing sales team.
  • Oversee operational processes, including lead management, recruitment, training, reporting, and performance monitoring.
• Marketing, Branding & Communications Oversight
  • Oversee the Communications Specialist to design and implement campaigns that drive sales, increase brand awareness and customer engagement, and loyalty.
  • Ensure all branding, advertising, and promotional activities align with the company’s growth objectives and brand guidelines.
  • Monitor campaign performance using sales, lead generation, reach and engagement metrics, and adjust strategies to optimize outcomes.
• Customer Care & Experience Management
  • Supervise the Customer Care Manager to maintain exceptional service standards and timely issue resolution.
  • Implement processes to collect, analyze, and act on rider feedback to improve retention, satisfaction, and loyalty.
  • Track customer experience metrics, including NPS improvement, complaint resolution within 24 hours, and retention rates.
• Leadership, Culture & Team Development
  • Provide strategic leadership, mentoring, and coaching to the commercial team, including Sales Supervisors, Communications Specialist, and Customer Care Manager.
  • Define clear roles, responsibilities, and KPIs for all direct reports and ensure accountability.
  • Foster a culture of integrity, collaboration, inclusion, high performance, and continuous improvement.
  • Inspire and develop managers and team members to achieve ambitious results while growing their own leadership capabilities.
• Strategic Collaboration & Reporting
  • Collaborate with the CEO and executive team to provide insights on commercial performance, market trends, and growth opportunities.
  • Align sales, marketing, and customer care activities to ensure cohesive execution of commercial strategies.
  • Prepare regular performance reports with actionable recommendations for revenue growth, customer experience improvements, and brand enhancement.

Key Performance Indicators

• Achieve monthly and annual sales targets for motorcycles.
• Expand market presence by tapping into new rider segments within 12 months.
• Increase customer satisfaction, measured by NPS improvement and complaint resolution within 24 hours.
• Improve brand visibility and engagement, measured through campaign reach and conversion rates.
• Develop and retain a high-performing commercial team, achieving 100% KPI compliance across direct reportss.

Qualifications & Experience:

• Bachelor’s degree in Business, Marketing, Sales, Engineering, or a related field; MBA preferred.
• Minimum 5–8 years of senior leadership experience overseeing sales, marketing, and customer experience functions, preferably in motorcycles, automotive, or BaaS businesses.
• Proven track record of achieving sales targets, managing multi-functional teams, and scaling commercial operations.
• Strong analytical, strategic thinking, negotiation, and communication skills.
• Experience in data-driven decision-making, performance reporting, and operational excellence.
• Demonstrated ability to lead in fast-paced, high-growth, target-driven environments.

Competencies:

• Strategic thinking and executive decision-making.
• Cross-functional leadership and team development.
• Market awareness, customer focus, and brand management.
• Stakeholder engagement and operational excellence.
• Mentoring, coaching, and inspiring high-performing teams.

Direct Reports:

• Sales Supervisors
• Communications Specialist
• Customer Care Manager

Benefits:

• Competitive salary
• Opportunities for growth and advancement within the company, with a dynamic and supportive work environment
• Training and development opportunities
• Medical Insurance

GOGO Electric offers a fun, supportive work environment and opportunities for continued professional growth within a fast-growing global enterprise. It is an Equal Opportunity Employer and considers all applicants regardless of race, color, religion, sex, marital status, sexual orientation, national origin, HIV/AIDS, disability, or any other protected characteristic as established by law.