JOB PURPOSE:

Responsible for creating and executing the marketing strategy to meet company objectives for all broadcast products.

MAIN RESPONSIBILITIES:

• Develop and execute marketing strategies that prioritize digital touchpoints to grow the broadcast brands while ensuring alignment with Nation Media’s digital-first vision.
• Design and implement cross-channel marketing campaigns across broadcast touch points leveraging synergies between platforms to maximize audience reach, engagement and revenue generation.
• Implement cohesive cross-platform branding initiatives that integrate innovative digital solutions to enhance awareness, revenue and market share of broadcast media.
• Plan and execute community outreach programs and on-ground activations that drive brand visibility and customer engagement with focus in the regions.
• Work closely with Radio and TV programming teams to align marketing efforts with the company’s strategic objectives to deliver new growth channels across audiences and platforms.
• Utilize market research and consumer insights to develop data-driven strategies that identify emerging trends in both digital and traditional media.
• Manage the marketing budget for broadcast brands ensuring all marketing activities are financially sound and deliver return on investment.
• Regularly monitor performance metrics and report on the impact of marketing activities on revenue generation across digital and traditional media channels.
• Develop and execute digital optimized innovative brand campaigns that motivate both external and internal audiences.
• Identify and develop strategic partnerships and sponsorships that enhance brand visibility and generate new revenue opportunities while ensuring alignment with brand objectives.

Qualifications and Experience:

Academic: University Degree in Business Administration, Marketing, Digital Marketing, Communications or any related field from an accredited institution

Professional: Certification or Diploma in Digital Marketing, Professional Marketing or Communication (e.g., CIM or similar qualifications) is an added advantage.

Experience:3-5 years’ experience in brand management, marketing and communications, with a focus on both digital and traditional media. Experience in managing brands within a media organization, FMCG or related industry is preferred.

Core Competencies

• Good working knowledge of digital marketing strategies, social media platforms and content marketing; as well as a strong understanding of traditional media operations (Mandatory)
• Ability to formulate and execute strategies that balance the needs of traditional broadcast media with the company’s digital-first strategy
• Proven experience in managing complex, multi-channel marketing campaigns across digital and broadcast simultaneously with effective prioritization and attention to detail
• Ability to drive customer-centric initiatives that enhance brand loyalty and optimize service delivery across all touchpoints
• Strong interpersonal skills and the ability to work seamlessly with cross-functional teams, including editorial, circulation, courier, and customer service departments
• Strong financial skills to manage marketing budgets, track performance metrics and ensure that all activities deliver a return on investment
• Ability to work in a fast-paced environment with flexibility and the resolve to handle tight deadlines and changing priorities