JOB PURPOSE
§ The Brand & Marketing Manager-Pearl is responsible for building and protecting the Pearl Bank brand while supporting business growth through effective marketing, product marketing, and customer acquisition strategies.
§ The role integrates brand stewardship, marketing strategy, campaign execution, and performance tracking, ensuring that the Bank’s brand promise is consistently translated into measurable commercial outcomes across all channels.
KEY RESPONSIBILITIES /KEY DELIVERABLES
Brand Strategy & Governance
• Develop and execute Pearl Bank’s brand strategy, positioning, and identity in line with business objectives.
• Define and enforce brand guidelines, tone of voice, and visual standards across all platforms and touchpoints.
• Ensure consistent brand representation across branches, digital channels, campaigns, products, and partnerships. Marketing Strategy & Growth
• Develop and implement integrated marketing plans aligned to business, product, and segment priorities.
• Drive customer acquisition, product uptake, usage, and retention
through targeted marketing initiatives.
• Translate business and product strategies into effective go-to-market
campaigns.
Campaigns, Content & Communications
• Lead the planning and execution of brand and product campaigns
across above the line, below the line, digital, and branch channels.
• Oversee content development, storytelling, messaging, and creative
execution.
• Manage agencies, media partners, and creative suppliers to deliver
high-quality outputs.

BUSINESS BEHAVIOURS
§ Passion: Committed to excellence, delivering outstanding results and making a positive impact on our customers and stakeholders.
§ Teamwork: Collaborates, mutual respect, and diverse perspectives, to achieve shared success and deliver greater value to the Bank.
§ Integrity: Uphold honesty, transparency, and accountability, ensuring ethical practices in every action.
§ Innovation: Embrace creativity and forward-thinking, continually seeking new solutions to enhance customer experience and drive business growth.
QUALIFICATIONS, EXPERIENCE AND COMPETENCIES REQUIRED
§ Bachelor’s degree in Marketing, Communications, Business, or related field.
§ Professional certifications in Marketing are an added advantage.
§ Minimum of five (5) years in marketing or brand management, with at least 2 years in digital/financial services marketing.
§ Experience in driving Brand Visibility for reputable organizations is
highly desired.
§ Proven experience managing integrated marketing campaigns and brand strategy.
§ Experience managing digital product brands (wallets, apps, fintech, etc.) is highly desirable