The Marketing Officer is responsible for planning and executing marketing strategies that drive brand growth, increase product demand, strengthen distributor networks, and support revenue targets. The role focuses on positioning the company as a leading plastics manufacturer through strategic market engagement, trade marketing, and data-driven decision-making.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement annual and quarterly marketing plans aligned with sales targets.
• Conduct market research to identify customer needs, competitor activity, and emerging trends.
• Analyze industry data to inform pricing, positioning, and product strategy.

2. Product Marketing

• Develop go-to-market strategies for new and existing plastic product lines.
• Coordinate product launches, promotions, and trade campaigns.
• Develop product catalogues, brochures, and marketing materials.
• Work closely with production to align supply with promotional activities.

3. Trade & Distributor Marketing

• Strengthen relationships with distributors, wholesalers, and retail partners.
• Develop promotional campaigns to increase product movement in key markets.
• Organize trade visits, exhibitions, and activation events.
• Support sales teams with promotional materials and pricing strategies.

4. Brand Management

• Ensure consistent brand positioning across all marketing channels.
• Monitor brand perception and recommend improvements.
• Oversee corporate communications and public relations initiatives.

5. Campaign Management

• Plan and execute marketing campaigns (offline and digital).
• Manage promotional budgets effectively.
• Evaluate campaign performance and optimize for better ROI.

6. Sales Collaboration

• Work closely with the sales team to track product performance.
• Analyze sales data and recommend marketing interventions.
• Identify underperforming regions and develop corrective action plans.

7. Reporting & Performance Monitoring

• Prepare monthly marketing performance reports.
• Track KPIs such as sales growth, market share, campaign ROI, and brand awareness.
• Provide strategic recommendations to management.

8. Key Performance Indicators (KPIs)

• Revenue growth attributable to marketing initiatives.
• Successful product launches and promotional campaigns.
• Increased distributor engagement and retention.
• Improved market penetration in target regions.
• Marketing ROI and budget efficiency.

9. Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 3 years’ experience in marketing (manufacturing or FMCG experience preferred).
• Strong understanding of B2B and trade marketing.
• Proficiency in Microsoft Office and basic marketing analytics tools.
• Experience coordinating both digital and offline campaigns.

Key Competencies

• Strategic thinking and commercial awareness.
• Strong analytical skills.
• Excellent communication and negotiation skills.
• Ability to manage multiple projects simultaneously.
• Strong organizational and reporting skills.

Personal Attributes

• Results-oriented and performance-driven.
• Professional and ethical.
• Self-motivated and proactive.
• Strong leadership and team collaboration skills.