This role is crucial for ensuring the development and delivery of compelling and engaging content across various digital channels, with a primary focus on email marketing campaigns. The ideal candidate should have a proven track record in content creation, email marketing, and a deep understanding of how to engage our target audience effectively.

Key Responsibilities:

• Develop and implement an email marketing strategy to drive customer engagement, retention, and acquisition.
• Create and execute email marketing campaigns, including designing email templates, writing compelling content, and scheduling deliveries.
• Build and segment email lists to ensure targeted messaging to different customer groups.
• Analyze email campaign performance and provide recommendations for continuous improvement.
• Produce high-quality, engaging content for various digital platforms, including blog posts, social media, website, and other marketing collateral.
• Collaborate with the design team for the creation of visually appealing email templates and graphics.
• Monitor industry trends and best practices to stay updated on effective content marketing and email marketing techniques.
• Support SEO initiatives by optimizing content for search engines.
• Manage and maintain content calendars, ensuring content is delivered on schedule.
• Collaborate with the marketing team to align content strategies with broader marketing campaigns.
• Track and analyze key performance metrics, such as open rates, click-through rates, conversion rates, and customer engagement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• Proven experience in content creation, email marketing, and digital marketing.
• Familiarity with AI, CRM and email marketing tools and platforms.
• Strong writing and editing skills with an ability to create engaging content.
• Knowledge of SEO and content optimization best practices.
• Experience with email marketing metrics and analytics.
• Creative thinking and a keen eye for design elements.
• Excellent project management skills and ability to meet deadlines.
• Exceptional communication and teamwork skills.