Based in Mattru Jong, Bonthe District, the Sanitation Marketing Officer will be  responsible for all aspects to Roll out LANN approach in project communities to create  linkages between WASH and Nutrition and promote positive behavior adoption in WASH and  nutrition on project communities’ business development, sales, marketing, social media,  and more.

Key Responsibilities: 

Under the overall supervision of Line Manager, and working in close collaboration  with the Director of Technology the Sanitation Marketing Officer will perform the  following tasks:

• Conduct market research to identify trends, consumer preferences, and  competitors in the sanitation and water filter industry.
• Analyze data to develop insights that inform marketing strategies and product  positioning.
• Develop and execute comprehensive marketing strategies to promote  sanitation and water filter products.
• Roll out LANN approach in project communities to create linkages between  WASH and Nutrition and promote positive behavior adoption in WASH and  nutrition on project communities.
• Facilitate community mobilization for the construction of WASH facilities in  target project communities and promote a maintenance culture to ensure  sustainability of WASH facilities.
• Establish and monitor the operations of VSLA groups in all project locations and  ensure appropriate linkages with community structures to facilitate the  availability of finance to fund the repairs of damage public WASH facilities and  investments in household sanitation.
• Champion all hygiene promotion activities to facilitate the adoption of positive  WASH behaviors in project communities.
• Monitor and report on hygiene promotion outputs of the project and ensure  that the information on Akvo Flow or mwater is always reliable and up to date.
• Create and implement promotional campaigns to increase awareness and  drive adoption of sanitation and water filter products.
• Develop compelling marketing materials, including brochures, online content,  and advertisements.
• Utilize digital marketing channels, including social media, email campaigns,  and online advertising, to reach target audiences and drive engagement. • Build and maintain relationships with key stakeholders, including government  agencies, NGOs, distributors, and retailers.
• Collaborate with partners to amplify marketing efforts and reach a broader  audience.
• Support the design of curriculum and conducting training for EMAS technicians  on hygiene promotion and working closely with trained technicians to promote  EMAS technologies (EMAS wells, latrines, handwashing stations, shower rooms,  etc)

Desirable Qualifications, skills, and Competencies 

• BSc in Public Health, Social Sciences, Development Studies, or other related fields
• Good communication and report writing skills and working knowledge of English.
• Coordination and organizational skills
• Professional experience and background in WASH; experience in WASH Self Supply and  Sanitation Marketing is an added value.
• A high level of resilience and readiness to travel and work in remote areas.
• Ability to be proactive and work independently.
• Experience working with community-driven development and participatory  methodologies.

• Experience in networking with government and private sector stakeholders at district  and national level
• Good team player, creative, flexible, and capable of working in a fast-moving  environment.
• The ability to speak the local dialect (Mende) of operational communities is an  advantage.
• Have a valid driver’s license and can ride a motorbike.