To introduce consumers to a new brand or to remind them of our current brands in a memorable way that associates the specific brands with a positive experience that ultimately results in volume growth and or improvement in brand health measures.

Job Duties and Responsibilities

• Manage brand research and development.
• Develop strategy for marketing engagements, campaign, consumer engagement.
• Create digital consistency throughout all platforms.
• Manage budget for the brand.
• Develop and structure brand experiential activities.
• Analyze the sales trend and come up with marketing strategy.
• Manage cross-functional activities.
• Manage creative agencies as stakeholders.
• Manage and evaluate the ideas provided by Creative Agencies.
• Manage brand activation and launches.
• Conduct ATL and BTL or TTL activities.
• Develop and implement quarterly plans.
• Prepare and share quarterly and annual reports.
• Conduct vendor-related activities such as vendor selection, communication, payment, contract etc.
• Make frequent interaction with Quality Assurance department regarding label, product, Standards Agency requirements.
• Work with production department on product development and innovation.
• Organize and manage consumer-based events.
• Develop POSM design and deployment plan.
• Inspect brand health constantly and come up with plan to improve performance.
• Ensure the ISO standard implementation in the company.
• The job holder is responsible to follow all SOPs and safety protocols of the company while doing his/her job.
• Attend monthly regular team meetings and share thoughts and ideas with colleagues.