The incumbent will be responsible for increasing the online presence of the business, managing Tropical Heat’s company’s digital platforms, developing creative marketing campaigns to improve revenue, managing all social media channels and campaigns to sustain an engaging audience experience, increasing audience satisfaction and spearheading the company’s e-commerce strategy.

Key Duties and Responsibilities

• Initiate digital campaigns and strategies that support product awareness, product uptake and acquisition.
• Coordination of end-to-end execution of digital marketing campaigns and initiatives including ideation, creation of collaterals, and distribution of collaterals in various online media platforms and in multiple media formats.
• Develop, create, and manage engaging content that aligns with our brand strategy, and addresses the needs and interests of our multiple stakeholders.
• Keep in line with new and emerging digital trends, marketing strategies and approaches to ensure the brand remains in touch with the online audience while delivering relevant and engaging content.
• Measure and report the performance of all digital marketing campaigns assess against goals (KPIs and ROI) and share impact analysis reports.
• Grow the brand’s influence online while increasing brand loyalty and awareness.
• Drive traffic and business growth through digital and social media platforms.
• Coordinate online lead-generation activities & campaigns.
• Plan and execute all web, SEO, email marketing, social media and display campaigns.
• Drive organic growth of websites through SEO and pay-per-click campaigns and evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Identify trends and insights, and optimise spend and performance based on the insights.
• Research on emerging online marketing including mobile, social media, and other digital channels.
• Coordinate the design, build and maintain our social media pages to improve brand awareness and presence.
• Creation and execution of email-based marketing campaigns.
• Prepare accurate reports on our marketing campaign’s overall performance.

Skills and Qualifications

• Proven work experience in a similar role.
• Exceptional written and verbal communication skills.
• Up-to-date with the latest trends and marketing best practices.
• Strong analytical skills and problem-solving skills.
• In-depth knowledge of marketing on digital and social media platforms, best practices, and digital media planning.
• Website analytics, data and sentiment analysis
• Training and certification in digital marketing will be an added advantage.