• VisionSpring is creating access to affordable eyewear, everywhere. Clear vision creates opportunities for increased learning, work, safety, civic participation, and quality of life.
• As a social enterprise, social change motivates us first. Our focus on sales and revenue targets serves and advances our mission objective—to increase functioning, productivity, and income earning potential for our low-income consumers by correcting refractive errors with eyeglasses.
• We are working to transform the systemic dysfunction of an optical market that has failed to deliver eyeglasses—a 700-year-old technology—to 1.1 billion consumers in need of vision correction, most of whom live on less than $4 a day.
• We serve low-income consumers, not as beneficiaries but as customers. Our customers expect a high-quality and affordable product, and they will spend limited discretionary income for the immediate and tangible benefits of vision correction.
• By selling eyeglasses, we awaken new demand and seed a viable market. By selling new eyeglasses we are able to serve four times as many people per dollar input than the alternative of donating recycled ones. To efficiently scale, we must deliver each new unit with lower cost.
• We run our business on both sales metrics and social impact measures. We use a range of organizational forms and practices to get the job done.
• We believe in scaling our impact, not our organization. We are a lean team of doers.

What You’ll Do 

The specific responsibilities of the Senior Manager, includes but are not limited to:

Demand Generation Campaign Development and Execution

• Guide qualitative and quantitative research with local and technical experts for  strategy and creative development, including knowledge, attitude and practices (KAP) surveys, and market/customer segmentation.
• Develop a customer-centric approach across the consumer journey.
• Design, plan and execute creative demand generation campaigns with local  partners.

o Oversee requests for proposal (RFP) process to contract and engage  external parties

o Guide creatives in developing collateral and campaign content

o Engage team members and partner organizations in using their capacity  and relationships to deliver campaigns in  community VisionSpring Position Description, 2024: Global Senior Manager, Demand Generation.

• Pilot innovative demand generation strategies and tactics. Test and roll-out  integrated marketing campaigns across various channels, including social, print,  and grassroots initiatives and community activation.
• Support collective action for greater impact, including oversight of project  workplans and progress.
• Build brand awareness, understanding and equity.

Knowledge sharing and toolkit dissemination

• Measure effectiveness and capture lessons learned for future initiatives.
• Analyze and synthesize campaign performance across markets. Extract key  insights into the efficacy of different campaign elements, tactics and approaches.
• Synthesize results into actionable recommendations and best practices. Create  evidence-based marketing toolkits – templates, guidelines and case studies – that  stakeholders can adapt and utilize in their own contexts.
• Facilitate workshops and training sessions to disseminate toolkit content, share  knowledge and empower organizations across the eyecare sector their marketing  and demand generation efforts.

• 15+ years of experience in progressive marketing strategy roles in multiple  international markets.
• Creative campaign and agency experience to help guide local agency partners in  media planning and creative campaign development.
• In-depth knowledge of market research, and the ability to turn data into  actionable insights.
• Data-driven customer centricity to unlock demand and innovation.
• Previous international development or social enterprise experience with  collaborative action as a key program component.
• Excellent organizational, interpersonal and presentation skills.
• Masters degree or higher in a relevant field.

Compensation

• Salary based on experience, location and education.
• Exciting performance-based bonuses will be paid for achieving targets.
• VisionSpring offers generous accrued vacation time.