Key Responsibilities:

• Ad Management: Oversee and optimize Google and Meta ad campaigns for dental clients.
• Cost Per Acquisition Focus: Aim to achieve a lower cost per acquisition as the primary success metric.
• Landing Page Review: Go through client landing pages to create effective ad graphics and content.
• Design and Copywriting: Utilize design and copywriting skills to create compelling ad materials.
• Analytical Skills: Analyze ad performance and pivot strategies quickly based on data.
• Target Audience Research: Conduct in-depth research to understand the target audience for dental services, tailoring ad campaigns to their specific needs and behaviors.
• Campaign Reporting and Analysis: Regularly provide detailed reports on ad campaign performance, offering insights and recommendations for optimization.

What Success Looks Like:

• Prompt Communication and Troubleshooting: Demonstrating effective communication skills and the ability to quickly identify and address underperforming ads, ensuring optimal campaign performance.
• Effective Ad Campaigns: Achieving lower cost per acquisition for clients.
• Creative Ad Content: Producing engaging and visually appealing ad graphics and copy.
• Data-Driven Decisions: Making informed adjustments to ad strategies based on performance analysis.

Qualifications:

• Proven experience in Google and Meta ads, particularly in the dental or medical field.
• Experience in other ad-buying platforms such as Twitter, Reddit, and TikTok is a huge bonus.
• Managed a minimum of $5k ad spend in previous roles.
• Some design experience, particularly with Canva.
• Strong analytical skills, high EQ, and excellent communication.
• Ability to work autonomously and solve problems efficiently.