To implement a customer focused service, competitive in the retail segment, ensuring sales efficiency and coverage, and upholding the Dashen Brewery Corporate reputation at all times.
Responsibilities
- Establish, build and maintain good working relationship with Dashen Brewery customers (existing and new)
- Segments area (territory) and based on customer segment, volume and geographic location, creates a call schedule (also suggests territory segmentation).
- Focuses sales efforts by studying existing and potential volume of customers.
- Keeps management informed by submitting activity and results reports, such as daily planned and daily achieved reports, weekly work plans, and monthly and annual territory analysis.
- Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, and other trade offerings etc.
- Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management and providing customers with feedback.
- Provides historical data by maintaining records on area and customer sales, as well as customer account information.
- Contributes to team effort by ensuring sales targets are met and exceeded;
- Manage sales review, stock rotation, pricing, product availability, and promotional activities with every sales call/visit.
- Critically assess the outlet inside and outside in terms of branding, clutter and general look and feel; Promotional items (including price and brand posters) to be displayed correctly.
- Ensure assets invested in the outlet are accounted for.
- Understand and support the company’s Route to Market strategy and ensure its effective implementation.
- Development of visibility in outlet and in trade.
- Ensure that cold beer is served.
Job Requirements
Required Qualification & Experience
- BA Degree in Sales, Marketing, Business Management, Economics and related
- 2 years of sales related experience in FMCG environment
