To implement a customer focused service, competitive in the retail segment, ensuring sales efficiency and coverage, and upholding the Dashen Brewery Corporate reputation at all times.

Responsibilities

• Establish, build and maintain good working relationship with Dashen Brewery customers (existing and new)
• Segments area (territory) and based on customer segment, volume and geographic location, creates a call schedule (also suggests territory segmentation).
• Focuses sales efforts by studying existing and potential volume of customers.
• Keeps management informed by submitting activity and results reports, such as daily planned and daily achieved reports, weekly work plans, and monthly and annual territory analysis.
• Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, and other trade offerings etc.
• Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management and providing customers with feedback.
• Provides historical data by maintaining records on area and customer sales, as well as customer account information.
• Contributes to team effort by ensuring sales targets are met and exceeded;
• Manage sales review, stock rotation, pricing, product availability, and promotional activities with every sales call/visit.
• Critically assess the outlet inside and outside in terms of branding, clutter and general look and feel; Promotional items (including price and brand posters) to be displayed correctly.
• Ensure assets invested in the outlet are accounted for.
• Understand and support the company’s Route to Market strategy and ensure its effective implementation.
• Development of visibility in outlet and in trade.
• Ensure that cold beer is served.

Job Requirements

Required Qualification & Experience

• BA Degree in Sales, Marketing, Business Management, Economics and related
• 2 years of sales related experience in FMCG environment