The Online and Digital Marketing Specialist will be responsible for developing and  implementing online marketing strategies to reach target audiences, drive website traffic,  and generate leads. The successful candidate will have a strong understanding of digital  marketing tactics, including SEO, SEM, social media, email marketing, and content  marketing. The Online and Digital Marketing Specialist will work closely with the  marketing team to execute campaigns, analyse performance metrics, and optimize  strategies to achieve marketing goals.

Key Responsibilities:

• Develop and implement online marketing strategies to drive brand awareness,  customer engagement, and lead generation

• Manage digital marketing channels, including website, social media, email campaigns,  and online advertising

• Conduct keyword research and optimize website content for search engines (SEO)

• Create and manage pay-per-click (PPC) advertising campaigns to drive website traffic  and conversions (SEM)

• Develop and execute social media campaigns to engage followers and build brand  loyalty

• Create and distribute email campaigns to nurture leads and drive conversions

• Monitor and analyze key performance metrics to track the effectiveness of digital  marketing initiatives and make data-driven decisions

• Stay informed of industry trends and best practices to drive innovation and stay ahead  of the competition

Qualifications:

• Diploma Bachelor’s degree in Marketing, Digital Marketing, Communications, or related  field

• 2-5 years of experience in digital marketing, online marketing, or related roles

• Strong understanding of digital marketing tactics, including social media, email  marketing, and content marketing,

• Proficiency in digital marketing tools and platforms, such as Google Analytics, Google  Ads, Facebook Ads Manager, and email marketing software

• Excellent communication and interpersonal skills, with the ability to collaborate with  cross-functional teams and external partners

• Analytical mindset with the ability to interpret data and metrics to drive decision making

• Detail-oriented and organized, with the ability to manage multiple projects and  priorities simultaneously

• Creative thinker with a passion for digital marketing and staying up-to-date with  industry trends