Mission/ Core purpose of the Job

End-to End accountability of Supersonic Marketing in order to achieve business objectives with a focus on achieving the new sales target and customer retention

Key Performance Areas: 

• Assist in the formulation of the Supersonic strategy from a Brand, new sales and CVM perspective in line with the overarching business goals.
• Define the SS acquisition and customer retention marketing strategies, including customer journey and customer communication
• Identify, plan and implement/build the analytical capabilities required to deliver the Supersonic marketing strategy
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Use digital marketing expertise to customize campaigns for different customer segments, increasing campaign effectiveness and boosting marketing ROI.
• Work with the product team to ensure customer comms are timeous and new product launches on brief
• Drive new sales acquisition in all sales channels in order to achieve new sales target
• Work with GM Sales to ensure dealer channel needs are met in order to achieve targets
• Engage with all FNO and network suppliers to ensure SS brand is represented across all channels effectively
• If appropriate, introduce programs to drive activity and increase tenure for Supersonic
• Track user engagement and base profile with a view to increasing ARPU
• Drive the alignment of customers on legacy plans/speeds to current plans/speeds
• Ensure timely and accurate marketing reporting for management, exco, board
• Take control of and understand the Supersonic customer base, making recommendations for upsell, cross sell and CVM opportunities
• Deliver end-to-end digital campaign execution for all marketing campaigns, with accurate post campaign reporting in order to improve results
• Work with your ad agency partners, delivering creative briefs to ensure all marketing is on brand and sales focused
• Optimize campaigns on a regular basis to ensure a healthy, sustainable conversion rate across user journey objectives
• Complete a strategic review of all customer communication with a view to improving all customer touch points.  Implement full customer end to end journey comms
• Assist GM sales to ensure Supersonic website is on brand and delivering on best practice ecommerce
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget monthly, quarterly and annually.  Accurately report and reconcile with finance department
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Manage all internal communication to Supersonic staff

• Minimum of 3-year degree or post graduate qualification in marketing or related field.
• Fluent in English

Experience:

• 8 years’ experience in a similar marketing position, leading a team, ideally in telecoms or an ISP environment
• Experience designing and implementing a marketing strategy for acquisition and customer relations
• Demonstrated digital marketing experience
• Experience designing end to end customer communications

Supervisory / Leadership / Managerial Complexity: 

• Manage and take responsibility for the full marketing function at Supersonic
• Manage all agency partners
• Manage and grow the marketing team (2)
• Manage contributions and expectations of external service providers and stakeholders
• Build professionalism, loyalty and commitment to the organization.
• Ensure ongoing liaison with other areas of the business.
• Influence other stakeholders in order to achieve the business objectives of the channel