Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016. The holding company oversees KCB Kenya – incorporated with effect from January 1, 2016 – and all KCB’s regional units in Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan.
KEY RESPONSIBILITIES
- Oversee and lead the execution of comprehensive Brand Plan strategy supported and co-created with assigned business units, whilst ensuring alignment with the KCB Group brand strategy, KCB Group marketing policies and procedures, leveraging market insights and trends to drive business growth.
- Lead the commercialization of new products and services, overseeing product launches, pricing strategies, and promotional activities to maximize sales and market penetration in markets KCB Group has presence.
- Work with product owners and assigned business teams to develop appropriate and responsive systems and tools to market bank products and services within the Business Functions.
- Ensure appropriate application of brand usage guidelines, group marketing policies in the marketing of Banks products and services as developed by the Business functions; work with marketing managers across the Subsidiaries to ensure consistency in the marketing of products and services across the Group whilst attending to local uniqueness.
- As part of the marketing team center of excellence, provide expert support to Group Subsidiaries in developing effective marketing strategies for relevant Business Functions within the Subsidiaries.
- Utilize data-driven insights and metrics to evaluate marketing performance, identify areas for improvement, and optimize strategies for maximum Return on Investment.
- Develop appropriate metrics and dashboards to measure impact of marketing activities to the bottom line.
- Cultivate and maintain strong relationships with key stakeholders eg agencies supporting own area and challenge the agency to ensure best possible output on the brand/s by ensuring the attainment of innovative media plans and creative material, which exhibit clear understanding of brand values, consumer motivation and competitive context.
- Effective management of the marketing budget allocated to own area.
- Provide guidance, mentorship, and direction to the marketing team, fostering a collaborative and high-performance culture focused on achieving results.
MINIMUM POSITION QUALIFICATION REQUIREMENTS
Academic & Professional
Education
- Bachelor of Commerce – Marketing, Business Management or any other related field RQ
Professional Qualifications
- CIM/related certification AA
- Master’s Degree Business Administration AA
Experience
Total Minimum No of Years Experience Required
8 years
Detail Minimum No of Years Need Type5
- Marketing/Brand Management 8 ES
- Marketing campaigns 6 ES
- Leading Teams 6 ES
- Stakeholder engagement 6 ES
- Relationship management 6 ES
- Product development 5 ES
- Digital marketing 4 ES
- Market research and analytics 4 ES
- Marketing agency management 4 ES
- Communications 4 ES
- Budget management 4 ES
- FMCG or Other Sector Experience 3 DE
