• We are seeking a dynamic and experienced Head of Marketing to lead our marketing team.
• The ideal candidate will have a strong background in Quick Service Restaurants (QSR) and Fast-Moving Consumer Goods (FMCG), demonstrating a proven track record of driving brand growth and increasing market share.
• This role requires a strategic thinker with excellent leadership skills and the ability to execute marketing campaigns that align with our business objectives.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and boost sales.
• Lead and mentor the marketing team, fostering a collaborative and innovative environment.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, social media, traditional media, and in-store promotions.
• Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
• Manage the marketing budget, ensuring optimal allocation of resources to achieve business goals.
• Collaborate with cross-functional teams, including sales, product development, and operations, to ensure cohesive and effective marketing efforts.
• Analyze marketing performance metrics and provide actionable insights to optimize campaigns and improve ROI.
• Develop and maintain relationships with key stakeholders, including media partners, advertising agencies, and vendors.
• Stay abreast of industry trends and best practices, continuously seeking opportunities to innovate and improve marketing efforts.

Qualifications

• Bachelor’s Degree in Marketing / Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role.
• Proven experience in QSR and FMCG sectors is essential.
• Strong understanding of digital marketing, social media, and emerging marketing technologies.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and execute methodically.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Demonstrated ability to manage budgets and deliver results within allocated resources.
• Creative thinker with a passion for driving brand success.