With a history spanning over 150 years, Nestlé didn’t become the world’s leading food and beverages brand by chance. Perfection is at the heart of what we do, and our people are always looking for the next big idea to cement our status. We’re now looking for a Brand Manager for our Nestle Nutrition Brand. You will delight target consumers, build a strongz brand and generate strong brand building results.

A day in the life…

As the successful candidate, a typical day will focus on:

• Develops and updates consumer portrait, consumer engagement funnel for your brand.
• Activate Brand Essence.
• Manage 60/40+ basket, packaging, Nutrition Health and Wellness (NHW) dashboard, services related to your brand.
• Develop and update consumer portrait, understands in store environment, contributes to category strategy, provides recommendation to promotional strategy, proposes Stock Keeping Units (SKUs) for key channels and key customers.
• Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
• Contribute to development of strong, functionally aligned brand and Integrated Commercial Plan (ICP).
• Responsible for execution of above the line and below the line activities in line with ICP.
• Tracks and monitors the brand performance, health and strategic alignment.
• Understands business impact of Marketing budgets and Trade spend.
• Contributes to the development of Big Ideas, communication strategies and creates attractive and rewarding brand experiences.
• Work in partnership with creative and communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
• Ensure adherence to WHO Code, local codes, all company principles and policies.

What will make you successful

• University degree in Marketing.
• Minimum 3-years marketing experience handling brands.
• Awareness of brand plans development and experience in brand activities execution.
• Working knowledge of consumer & trade promotions; medical marketing (added advantage); working with agencies / third parties.
• Good reporting & communication skills.
• Understanding of P&L statements.
• Strong organization and planning skills.
• Able to collaborate internally & externally.
• Project management experience

• Experience working with agencies.