Key Duties and Responsibilities

• Assist in the creation of engaging content for various communication channels, including
press releases, newsletters, social media, and the university’s website.
• Collaborate with different departments to gather information and contribute to the
development of compelling stories.
• Aid in cultivating relationships with media outlets and preparing materials such as press
releases and media kits.
• Support the coordination of media inquiries, interviews, and monitoring of media
coverage.
• Support the management of the university’s social media presence, ensuring consistency
in messaging and brand representation.
• Monitor social media platforms, engage with the audience, and assist in responding to
inquiries and comments.
• Assist in the promotion of university events through various channels to maximize
attendance and engagement.
• Collaborate with the Communications Officer and event organizers to create promotional
materials and campaigns.
• Assist in implementing internal communication strategies to keep staff, faculty, and
students informed about university news, policies, and events.
• Contribute to the facilitation of communication between different departments to
promote a cohesive organizational culture.
• Support the Communications Officer in upholding and enhancing the university’s brand
through consistent messaging and visual representation.
• Monitor and report any instances of brand misrepresentation or misuse.
• Creating compelling narratives and strategically sharing content to enhance the visibility
of the Vice Chancellor and Deputy Vice-Chancellor.
• Perform any other duties as assigned by relevant authorities.

Qualifications, Experience, Skills, and Abilities
• Bachelor’s degree in Communications, Public Relations, Media Studies, Journalism or a
related field.
• Proven experience in communications, public relations, or a similar role is desirable.
• Strong written and verbal communication skills.
• Familiarity with social media platforms and basic experience in managing social media
accounts for organizations.

• Ability to assist in creating compelling content for different audiences and channels.
• Basic knowledge of media relations practices, including drafting press releases and
handling media inquiries.
• Understanding of brand management principles and a commitment to upholding and
enhancing the university’s brand.
• Ability to work collaboratively in a team and adapt to a dynamic work environment.
• Organizational and time-management skills with attention to detail.
• Familiarity with higher education institutions is a plus