To unlock revenue & efficiency opportunities through effective data management & analysis, to turn large and complex data sets into clear and actionable insight, streamline reporting and develop clearer ways of visualizing the most important metrics and trends. To proactively seek fresh insight and opportunity, to develop and manage governance around data collection, data management & reporting for the digital marketing function as it relates to, but not limited to, Digital, Social & Ecommerce.
Qualifications
- Degree in Analytics , Information Technology, marketing
- Certification on Marketing Cloud , Salesforce
Experience required
- 3- 8 years Digital Marketing Analytics experience is essential, with advanced in-depth knowledge of marketing technology, digitally savvy, especially with regards to digital development and digital channel engagement.
- Relevant experience working with marketing technology including (but not limited to) Salesforce interaction studio, Adobe Target etc.
- Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system.
- Proven track record in tracking, measuring, and reporting on results of various marketing functions to determine ROI.
Additional Information
Behavioral Competencies
- Developing Strategies
- Interpreting Data
- Exploring Possibilities
- Team Working
- Convincing People
Technical Competencies
- Digital Analytics and Reporting
- Data Driven Digital Marketing
- Analyzing and Interpreting Information
- Platform Management
- Measuring Marketing and Communication
- Salesforce data cloud
- Concept of Cookies
- Understanding Marketing Campaign Data
- Understanding Marketing Cloud Intelligence
- Understanding of Java Script; HTML, SQL
- Tech Management
- Power BI and TableauT
