• Develop and implement a comprehensive data strategy aligned with the company’s overall growth objectives.
• Lead the digital analytics scope, translating data insights into actionable recommendations for improving marketing campaigns, website user experience, and overall digital strategy.

• Utilize marketing analytics tools and platforms to track campaign performance across various channels (websites, social media, email, paid advertising, etc.)
• Generate reports and dashboards to visualize key metrics and KPIs for stakeholders.
• Analyze campaign data to identify areas for improvement and optimize campaigns for better performance.

• Support the development and execution of CRM strategies to enhance consumer engagement and retention.

• Develop quantitative analysis, tools, ad hoc reports, and models to support business decision making. Analysis areas might include areas such as retention, sentiment, lifetime value, messaging, promotions, usage, and engagement.

• Design and implement robust 1st party data collection strategy to capture consumer information across digital touchpoints.
• Oversee the collection, storage, and analysis of 1st party data to ensure accuracy, privacy compliance, and usability.

WHAT MAKES YOU SUCCESSFUL?

Education:

Degree in technology or quantitative field such as Data Analytics, Statistics, Computer Science, Applied Analytics, or a related field.

Professional experience:

• 3+ years of experience in marketing analytics, data strategy, metrics gathering, reporting and related software
• 3+ years of experience with A/B and MV testing management

Proficiency in data analysis tools (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI).

• Proficiency in predictive modeling, forecasting and other statistical analyses and related software.

Knowledge in the following areas:

• Data Visualization (Tableau, PowerBI, etc.)
• Data Management Platforms (Krux, Adobe Audience Manager, Salesforce Marketing Cloud, etc.)
• Web Analytics Tools (Google Analytics, Adobe Analytics, etc.)
• Testing Tools (Target, Maximizer, Optimizely, etc.)
• Experience in multi-channel environment