As a Digital Marketer, you will be responsible for managing our digital assets, driving sales, and implementing promotional strategies across various digital platforms. You will play a crucial role in shaping our brand’s online presence, optimizing campaigns for maximum ROAS, and fostering engagement with our target audience.

Responsibilities

Develop and execute comprehensive digital marketing strategies, create and curate engaging content for our website, social media channels, email campaigns, and other digital platforms, to increase brand awareness, drive traffic, and generate sales

Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and other relevant channels; Monitor key performance metrics and analytics to track the effectiveness of campaigns, and identify areas for improvement

Create and curate engaging social media content for our website, social media channels, email campaigns, and other digital platforms.

Monitor kep performance metrics and analytics to track the effectiveness of campaigns

Identify areas of improvement and optimize performance.

Collaborate with cross-functional teams including creative, product, and sales to ensure alignment and consistency across all digital touchpoints.

Stay informed about industry trends, emerging technologies, and best practices in digital marketing, and leverage this knowledge to drive innovation and growth.

Conduct market research and competitor analysis to identify opportunities and develop strategies to maintain a competitive edge.

Oversee the management of our website, including SEO optimization, user experience enhancements, and content management.

Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as needed.

Qualifications

• A Bachelors degree in Marketing or related field.
• Minimum of 2 years of cognate experience with proven track record of success in managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, etc.
• In-depth knowledge of digital marketing channels, strategies, and best practices.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to create compelling content for digital platforms.
• Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
• Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Experience with e-commerce platforms and understanding of online consumer behaviour are a plus.

Compensation and Benefits

• Salary: N150,000 Gross, Pension, Health Insurance and Life Insurance
• Professional development opportunities
• Company-sponsored events and team-building activities