ACTION PLAN
To provide functional oversight for communications, marketing, and customer care/support for the LS MFEZ in line with the company’s strategic objectives. The job holder will ensure efficient and effective pursuit of:
Responsibilities
Preparation of the 5-year communications and marketing Strategy of the LSMFEZ and the long-term communications and marketing expenditure estimates.
Preparation and management of the implementation of the Annual Communication Plan for the LS-MFEZ.
Preparation and management of the LS MFEZ Customer Care Policy.
Drive communications, public relations, community affairs, and corporate social responsibility activities in alignment with corporate policies.
Prepare and with the approval of the Managing Director issue press releases and press statements and respond to press queries aimed at enhancing goodwill and safeguard the good image as well as positively market the corporate brand of the LS-MFEZ.
Oversee the efficient and effective management of the LS-MFEZ website and social media platforms in manner that interactively projects information that enhances company reputation and identity.
Advise and guide the company regarding external/internal threats and opportunities and create strategies to protect, enhance and/or accelerate business strategies.
Identifying new business development opportunities to enhance overall company and client growth.
Oversee the timely, effective and good quality preparation of content for all LS-MFEZ communications materials across all media channels and platforms and to all categories and segments of stakeholders.
Develop content for industry publications, press releases and brochures and other communication channels that aligns with communication objectives, key messages, and priorities, including identifying new ways to communicate with key stakeholders.
Develop LS MFEZ standard brand guideline for use in all publications baring LS MFEZ vision, mission, and mandate.
Minimum Required Qualifications & Experience:
(a) Full Grade 12 Certificate.
(b) Bachelor’s Degree in Marketing, Communication & Media, Public Relations or related field
(c) Master’s Degree in Marketing, Communication & Media, Public Relations or related field is an added advantage.
(d) 5 years post qualifying experience
(e) Professional Membership to a relevant body such as ZIPRC
Skills
a)In depth research and analysis
b) Excellent Interpersonal skills
c) Creativity, innovative adaptability
d) Mult-tasking skills
e) Good understanding of Business practices
f) Must possess excellent communication skills




