The main purpose shall include creating media material for various media platforms such as the web, social media, electronic and print media.

• The digital media specialist’s responsibilities also include the planning and placements of campaigns for digital platforms.
• Designing and developing company branding and related information packages
• Stay up to date with the latest digital communication software and ensure the company is visually portrayed to a high standard on platforms such as Facebook, Instagram, LinkedIn and during company meetings and conferences.
• Ultimately, a top-notch media specialist should be creative and be able to analyze the impact of campaigns on the company’s bottom line.

Specific Job Responsibility

• Working closely with senior management to develop a strategy for integrated media campaigns.
• Social Media Management: Manage and grow our social media presence across platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
• Create and schedule posts, engage with the audience, and analyze performance metrics
• Content Creation: Develop and curate high-quality multimedia content, including images, videos, and graphics, tailored for various digital platforms.
• Supervising photography, filming, capturing pictures of activities and managing the library.
• SEO Optimization: Optimize website content and structure for search engine visibility.
• Conduct keyword research, track rankings, and implement SEO best practices.
• Content Calendar: Develop and maintain a content calendar to ensure consistent and timely content delivery.
• Assisting digital and social media, public relations, and creative teams to select the appropriate media for their projects across different media platforms.
• Scheduling placement of content on digital media platforms.
• Improving the brand’s awareness using digital media channels such as LinkedIn, YouTube, Instagram, X, Facebook and other.
• Creating content for digital media platforms according to platform guidelines.
• Writing content for search engine optimization.
• Ensuring brand consistency across all digital media channels.
• Keeping the online media library up-to-date.
• Regularly analyze digital marketing performance using tools like Google Analytics, social media insights, and email marketing analytics.
• Use data-driven insights to make informed decisions. Monitoring impact and return on investment of digital campaigns.
• Remaining up-to-date with the latest digital media trends and design technology available.

Specific Competencies

• Ability to effectively plan and implement programs and projects.
• Understanding of the local context and social management legal framework in Zambia.
• Management experience, supervisory competency and ability to develop and mentor a team.
• Ability to effectively communicate Have a full understanding of media needs and media relationships
• Be proactive, reliable, responsible and accurate with an attention to detail
• Ability to keep confidential information
• Tactical understanding of all primary social media platforms
• Ability to work in high-stress environments, often for long hours
• A wide degree of creativity and latitude Self-motivated with a positive and professional approach to management

Key Job Attributes

• Well-developed interpersonal and communication skills and a go-to personality.
• Good emotional intelligence (empathy).
• Strong duty of care for the corporate interest and ability to safeguard the corporate interest at all times.
• Ability to always take a holistic and systematic approach when making decisions.
• Illustrate passion, conviction in the role and the duty of care in all aspects of protecting the corporate reputation.
• Demonstrate the spirit of working together with all stakeholders and ensuring that the internal team members participate and appreciate the scope of work.
• Have a high level of personal integrity.
• Assertive and ability to know when to use ‘hard skills’ and ‘soft skills’, in order to avoid confrontational situations, especially with peers and external stakeholders.
• Self-motivated, innovative and able to develop/sustain good relations.
• Team builder and ability to solve problems in a structured and matured manner.

Experience required to perform in this job

The Digital Media Specialist will require knowledge, skills and experience in the following areas:

• Proven experience in digital media management, with a strong portfolio showcasing content creation skills.
• Proficiency in social media platforms and scheduling tools.
• Knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads).
• Strong analytical skills and the ability to interpret data to drive improvements.
• SEO knowledge and experience is a plus.
• Excellent communication and teamwork skills.
• Creative thinking and the ability to stay updated with digital media trends.
• Knowledge of the latest media trends.
• Basic budgeting skills to reconcile paid digital media placements with the available budget.

Qualifications

• Bachelor’s degree in digital media, or a related field
• A minimum of 2 years’ experience in digital media campaigns and graphic design
• Solid knowledge of design and editing programs such as InDesign, Photoshop, and Final Cut Pro.
• Knowledge of web design and content management systems.
• Advanced experience with web analytic tools such as Google Ads and Google Campaign Manager.
• Familiarity with paid social media platforms including Facebook, X, Instagram, and YouTube and other
• Grade 12 with minimum 5 passes