• The Brand Manager position is tasked with the success of the Brands in terms Volume, Value, Equity & Growth.
• The BM overall plans, develops and directs marketing efforts to increase the volume, value and performance of the brand Categories. S/he focuses on developing a brand’s profit & loss performance, image and positioning compared to current and emerging competing brands

Context

Aspires to be tier 2 category of the Dairy Milk processors in volume, Value and Brand Equity in about 2 years by growing its branded milk products in the market place

Overview:

• The BM will have a very good understanding of the Milk Processing sector in Kenya & the Region in addition to having strong creative, analytical and organizational Skills. S/he must have a good handle on consumer and market insights, multi–task including the ability to analyze market data.
• Annual Growth in the volume, Value, and equity is dependent on the BM.

Development of Marketing Initiatives

In consultations with the SMD, The BM will develop, implement and execute marketing initiatives and activities, campaigns, events

Key Outputs

Overview:

• The BM will have a very good understanding of the Milk Processing sector in Kenya & the Region in addition to having strong creative, analytical and organizational Skills. S/he must have a good handle on consumer and market insights, multi–task including the ability to analyze market data.
• Annual Growth in KDL volume, Value, and equity is dependent on the BM.

Development of Marketing Initiatives

In consultations with the SMD, The BM will develop, implement and execute marketing initiatives and activities, campaigns, events sponsorships, etc. To be successful in their assignments the BM will fully understand the trends of the Consumer and the customer ( Trade Chain), developing key insights and call to action executions that will endear them closer to the brands as they par-take company  brands in increasing volumes & value insights

• Uncover consumer insights
• Translate brand elements into plans and go-to market strategies and activities

Key Responsibilities

• Analyze brand positioning & Consumer Insights
• Translate brand elements into Plans and go to market strategies and activities
• Lead creative development to motivate the target audience to ‘take action’
• Establish performance specs, costs, Sales estimates, etc
• Measure and report performance of All marketing campaigns and assess ROI and KPIs
• Monitor Market Trends, research consumer markets and competitor Activities.
• Monitor product distribution Customer and consumer reaction
• Devise innovative growth strategies in volume and value

Skill & Experience

• A first degree in Commerce/Marketing or a business related subject or its equivalent.
• Masters in Business Administration is a distinct advantage.
• Familiarity with the latest trends, technologies and methodologies in graphic design, production, etc
• Basic Selling skills
• Business planning skills
• Training skills
• Supervisory/management skills
• Territory/market knowledge & development skills
• Principles & practices of promotions and merchandising
• Sales forecasting & targeting
• Competitor activities evaluation/reporting skills
• A Minimum 5 years FMCG Brand/Assistant Brand Management experience with demonstrated ability to drive brands growth in volume and value