Fido empowers millions across Africa to take control of their finances with ease. As a leader in cutting-edge financial technology, Fido clears the way for building credit, securing instant loans, making smart investments, and obtaining tailored insurance. No banker’s hours, no hidden fees—just endless opportunities.
From city centers to rural communities, Fido is breaking barriers and creating financial freedom, providing access to innovative tools and services that foster growth and empowerment. By leveraging advanced technology, Fido is shaping a future of opportunity and financial inclusion across the continent.
Join the team and be a part of leading this transformative change, driving impact where it matters most.
What you will do
Responsibilities
Analyze brand positioning and consumer insights
– Translate brand elements into plans and go-to-market strategies
– Manage localized marketing efforts and initiatives
– Lead creative development to motivate the target audience to “take action”
– Measure and report performance of marketing campaigns, assess ROI and KPIs
– Monitor market trends, research consumer markets and competitors’ activities
– Oversee new and ongoing marketing and advertising activities
– Devise innovative growth strategies
– Align the company around the brand’s direction, choices, and tactics
Requirements and Skills
– Proven working experience as a Marketing Manager or similar role, ideally with experience in both agency and corporate/startup environments
– At least 3-5 years of experience in B2C mobile app marketing
– Proven experience in content creation, creative strategy, and implementation
– Experience in identifying target audiences and devising effective campaigns
– Excellent understanding of the full marketing mix
– Strong analytical skills paired with a creative mind
– Experience working with global / Fintech / startup companies – an advantage
– Degree in marketing or a related field
Why Join Fido?
Join Fido to grow with a dynamic tech company and make a tangible impact in Uganda. You’ll play a crucial role in making financial services accessible, contributing to economic empowerment. Benefit from the global reach and innovative environment of an international company, while enjoying opportunities for career development and professional growth.
Who you are
We are looking for an experienced Marketing Manager to help us build and grow our brand in Uganda. You’ll work across various levels and departments to discover what makes us unique and communicate it effectively.
If you’re creative, strategic, and have experience in B2C mobile app marketing, we’d like to meet you. Ultimately, you’ll help us kickstart our market entry, build the brand, and eventually grow the local team.
