Duties of the consultant

The Consultant shall conduct the following:

1. Preparatory work: The task involves reviewing key outputs (such as reports, studies, guides, policy briefs, and the IMEU website to determine what can be adapted for communication materials. It includes analysing the specific information needs of target audiences and revisiting IMEU’s communication strategy to identify areas which will be implemented. Additionally, it calls for suggestions on new communication products (videos, infographics, articles, etc.) to support the project’s knowledge management agenda and closing events.

     2. Content creation and dissemination:

     a) Assist in creating written and visual content for various platforms, including social media, websites, newsletters, and reports.

    b) Update the project fact sheet.

    c) Support the compilation, promotion and distribution of key IMEU knowledge management, research and reporting products, case studies, stories of change/impact stories and others as requested.

   d) Lead dissemination of documented knowledge products in relevant forums, ensuring it reaches the intended audience effectively.

  e) Update IMEU website accordingly

Targeted audience:  Here are the overarching groups that encompass the target audiences for the IMEU project – with varying levels of technicality and detail required for each:

• Policymakers: These include Government Ministries, Department and Agencies with focus on Ministry of Energy and Mineral Development as well as District Local Governments
• Academic and Research Institutions
• Development Partners (e.g. Embassy of Sweden, GIZ, UNIDO, EEACREE, UNDP, UECCC) and other EE/RE focused agencies.
• Implementing partners e.g.  Results Based Financing and Catalytic grants benefitting companies.
• General Public: Project beneficiaries: women and youth, including in small- and medium-sized enterprises, academia and the public.

        3. Event Management

• Assist in the planning and execution of dissemination workshops, seminars, webinars, and other events.
• Help coordinate event logistics, invitations, registrations, and post-event follow-up and generating media coverage of the events, as applicable.

      4.  Messaging and branding, Graphic Design and Visual Content:

• Assist in creating visuals such as infographics and images for online and offline use.
• Collaborate with donor (Government of Sweden) and SNV communication teams for alignment with branding and visibility guidelines.
• Work with the team to ensure visual content aligns with branding guidelines.
• Support in the branding & marking of the Grantees that IMEU worked with.
• Identify and support opportunities to create visibility for IMEU through its partner network, relevant events and partnerships with like-minded organizations, business networks line ministry and academic institutions.

     5.  Monitoring of the communication plan: Set up a monitoring and evaluation system to measure the impact of communication actions and adjust as needed to enhance reach and effectiveness.

Deliverables.

List of deliverables, outputs, and quality expectations

Deliverable 1

Approved communication plan covering all elements described above (“Preparatory work”). (with list of communication products) and monitoring plan.

List of outputs per deliverable

• videos, infographics, articles, articles & reports

Quality expectations

•  Project Overview presentation (.ppt) to be used in the project’s closing event.
• Videos (2-5 minutes) summarizing key achievements and outcomes.
• Three versions with subtitles in English, closing Article summarizing the project’s overall contributions.
•  Flyer/Brochure (2-pager) highlighting project achievements.
•  Social Media Posts to promote reports and findings to broader public.
• Updated Project Fact sheet.
• Regular project reporting (field reports, Donor reports)

Deliverable 2

Branded equipment for the 12 catalytic grantees

List of outputs per deliverable

• Approved branding and marking plan
• Activity report

Quality expectations

• Branded equipment, following approved guidelines. IMEU to provide list of equipment for branding.

Deliverable 3

Project Close out Event

List of outputs per deliverable

• Branded Cover Designs for reports and event materials.
• Other communication materials (e.g., digital banners) to promote the closing event
• Project Overview Presentation (.ppt) to be used in the project’s closing event.
• Activity report

Quality expectations.

• Branded Cover Designs for IMEU reports and event materials. – Other communication materials (e.g., digital banners) to promote the closing event
• Infographics showcasing IMEUs results and methodologies.
• Final report presenting the communication actions implemented, their impact/results and future recommendations.

Due diligence instructions

Qualifications and experience:

• University degree in communications/ journalism or equivalent in a relevant discipline e.g., political and social sciences, education etc.
• Degree in communications, Marketing, Public Relations and or relevant field
• Strong written and verbal communication skills
• Excellent command (writing and speaking skills) of English,
• Proven work experience of at least 5 years in developing and implementing communication and visibility plans and materials
• Ability to translate technical content and research results into appealing format and make it accessible to the broader public.
• Expertise in digital communication tools and the use of social media and digital marketing tools.
• Experience in working with international organizations in developing and implementing communication materials
• Understanding of social media platforms
• Proficiency in using tools for content creation, such as graphic design software.
• Detail-oriented with the ability to manage multiple tasks, and a willingness to travel.
• Strong organizational and time management skills.