• Drives and ensures effective Fintech implementation of building strong brand equity and TOMA that can be leveraged for customer acquisition, retention and incremental usage  in line with Fintech communication strategy and also ensures  tactical plans are executed to achieve Fintech acquisitions and revenue targets.

Description:

• Develop and execute digital marketing campaigns across multiple channels, including search engine marketing (SEM), social media, email marketing, display advertising, and content marketing.
• Collaborate with internal stakeholders and external vendors to create engaging and effective campaign assets, such as ad copies, landing pages, and visual content.
• Ensure campaigns are launched on schedule and monitor their performance throughout their lifecycle.
• Gather and analyze data from various digital marketing channels to measure campaign effectiveness, identify trends, and generate actionable insights.
• Track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and customer acquisition costs (CAC).
• Prepare regular reports and presentations to communicate campaign results, recommendations, and optimizations to the marketing team and relevant stakeholders.
• Continuously optimize campaigns based on data-driven insights, aiming to improve performance and drive better ROI.
• Conduct A/B testing and multivariate testing to refine targeting, messaging, and creative elements.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing and apply them to enhance campaign performance.
• Collaborate with cross-functional teams, including creative, content, and web development, to align digital marketing initiatives with overall marketing strategies and goals.
• Monitor activities on all MoMo PSB digital touch points, including the MoMo PSB Website (home page and top-level sections) and MoMo brand presence on other social networking sites.
• Assist with developing digital rollout plans and route-to-market strategies for all Master brand initiatives.

Education:

• Degree in marketing, business, or any related discipline or its equivalent.
• Additional certifications in digital marketing are a plus.
• Relevant postgraduate qualifications are an advantage.

Experience:

3–7 years’ experience, which includes

• A minimum of 2 to 3 years’ total experience in Digital Marketing or an allied field is required.
• Proven experience in implementing and managing digital marketing campaigns, preferably in a data-driven environment.
• Proficiency in digital marketing platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing tools.
• Experience in Fintech, banking, or Mobile Money is preferred.
• Experience working in a global or multinational enterprise with a good understanding of emerging markets is preferred.
• Passion for digital marketing and staying up-to-date with industry trends and best practices.

*Eligible Females and People with Disabilities are encouraged to apply.

About Us

We at MTN Nigeria Communications Plc (MTNN) are a purpose and value-led organization.

At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.

As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!

Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals.

Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?

Then, join MTN Nigeria!

Welcome to our Y’ello family where our people are our most critical competitive assets.

If you are passionate about working for a brand that believes and invests in YOU while delivering the best value to those they serve, then THIS is the place.

Our Employee Value Proposition enables you to work with meaning, connect to develop, thrive in positivity, and grow with purpose, all-round, in all aspects to Live inspired.

It’s a great place to work!

Take that bold step and apply today!

*Eligible Females and People with Disabilities are encouraged to apply.

*MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTN’s recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications. 

*MTN is not liable for fraudulent publication of job offers in MTN’s name or for the fraudulent use of MTN’s name in any manner whatsoever.

By applying for this job, I am confirming that I have completed the job application privacy notice on MTN Nigeria job site (https://www.mtn.ng/career/).