The Medical Representative is responsible for promoting and detailing the company’s pharmaceutical and diagnostic products to healthcare professionals including doctors, pharmacists and clinical officers. The role focuses on increasing product awareness, generating prescriptions and building strong relationships within the medical community. The ideal candidate must demonstrate scientific credibility, persuasive communication skills, and the ability to operate effectively in a target-driven, compliance-focused environment.
Key Duties and Responsibilities:
- Promote assigned products to healthcare professionals through structured detailing, product presentations, and academic engagements.
- Achieve territory sales objectives by targeting high-potential customers and institutions.
- Provide scientific and clinical information to doctors, pharmacists, and nurses in line with company training and medical marketing strategy.
- Organize and participate in CMEs, product launches and health campaigns to boost product awareness.
- Maintain updated records of customer visits, call plans and feedback using field reporting tools.
- Monitor competitor activity and provide insights to the marketing and sales teams.
- Collaborate with distribution teams to ensure product availability and fulfillment.
- Comply with promotional regulations, pharmacovigilance guidelines, and internal SOPs.
- Develop strong rapport with key opinion leaders and decision-makers within assigned territories.
- Participate in continuous training and personal development programs offered by the company.
Academic Qualifications:
Bachelor’s degree or Diploma in Pharmacy, Nursing, Biomedical Sciences, Clinical Medicine or a related health field.
Experience and Competencies:
- At least 2–3 years of field sales or detailing experience in the pharmaceutical or healthcare industry.
- Strong verbal communication, presentation, and scientific detailing skills.
- Proven ability to build professional networks and influence clinical practice.
- Resilient, adaptable, and target-oriented mindset.
- Ability to work independently, manage time effectively and travel regularly.