Responsible for the procurement of new business.
Highlights advantages or benefits of products or services to individuals and the organisation.
Adjusts sales technique depending on the nature of the prospect or customer.
Determines customers’ needs and interests.
Persuades customers to purchase products or services that are intangible (e.g. information services or consulting services).
Suggests next logical step in the sales cycle (e.g. sales demonstration, presentation to decision-makers).
Expand sales of products and services with existing customers.
Works mainly on own leads.