To drive the Marketing & Branding strategy in order to position CIC as a leading brand. To support the development and execution of brand and marketing strategies that strengthen the company’s image, increase visibility and drive customer engagement.

Key area
·        Responsibilities/Duties/Tasks
Brand Management
·        Monitor and maintain brand identity in internal and external communications·        Conduct brand audits and recommend improvements both on the social media platforms and CIC offices.

·        Support initiatives that build brand equity and strengthen the company’s positioning.

·        Assist in developing and implementing of brand guidelines and ensure consistency across all channels.
Strategic Coordination & Implementation
·        Support the planning and execution of Marketing programs.·        Liaise with regional and branch teams to ensure implementation of Marketing strategies.

·        Maintain a calendar of events and ensure brand visibility across all CIC offices and ensure opportunities to market CIC are capitalized on events.
Brand communication & Public Relations
·        Manage press releases interviews and brand publicity opportunities.·        Assistant in handling brand -related queries or issues raised by clients or stakeholders across all the company social media platforms.
Marketing & Sponsorship Support
·        Evaluate sponsorship proposals and recommend viable opportunities aligned to CIC’s strategy.·        Prepare business cases for marketing partnerships, events, and institutional forums for management review.

·        Coordinate branding, booth setup, and promotional material for institutional
Event &Promotion Support
·        Support in planning and executing corporate events, exhibitions, sponsorships and activations·        Coordinate logistics, branding materials and promotional activities for all events

·        Ensure brand visibility at all even ts through effective displays and communication.

·        Track performance metrics such as new business acquisition, partner

engagement, and event ROI.

·        Prepare reports and presentations for internal and partner stakeholders.
Internal Collaboration & Relationship Support
·        Act as a senior point of contact for both internal and external clients across our social media accounts.·        Collaborate with sales, customer service and product teams to align marketing activities with business needs

·        Support cross- functional projects requiring brand and marketing input.

·        Ensure internal teams are updated on brand campaigns and messaging.
Budgeting & Financial Management:
·        Develop and manage the brand and advertising budget, ensuring campaigns are cost-effective and within allocated financial resources.·        Monitor and report on campaign expenditure, ensuring transparency and financial responsibility.

·        Negotiation: Liaise with media vendors (TV, radio, print, out-of-home, etc.) to negotiate the best rates, placements, and added-value opportunities.
Market Research & Strategy
·        Audience Insights: Conduct research on audience behavior, media consumption trends, and competitor media activity to inform buying decisions.·        Trend Analysis: Stay up-to-date with the latest trends in media buying and advertising.

·        Vendor Relationships: Build and maintain strong relationships with media vendors, print houses and event organizers to gain insights into emerging opportunities and future media placements.

·        Collaborate with the digital marketing team to create compelling content that aligns with the brand’s identity and engages target audiences.
Reporting & Compliance
·        Prepare regular reports on market conditions, customer preferences/ Satisfaction with marketing initiatives.·        Prepare a report on relationship activities, feedback and areas of improvements.

·        Ensure all engagements comply with company policies, ethical standards and company protocols.

Key Skills, Knowledge, Experience and Behavioral Competencies
Academic and Professional RequirementsParticulars
Detail
Specific Field or Qualification
Education
Bachelor’s Degree
Bachelor’s Degree in Marketing, PR or in any related field

Professional Qualification
Chartered Institute of Marketing, Certified Digital Marketing Professional
Experience Required:

Description
Required years of experience
Relevant experience
5 years and above
Masters in PR or Marketing
Added advantage
CIC Insurance Values
CIC insurance Group is committed to providing excellent service, spur further growth and employees are required to align their behavior to the following core values as critical to driving their performance;·        Integrity- Be fair and transparent

·        Dynamism- Be passionate and innovative

·        Performance- Be efficient and results driven

·        Co-operation- Live the Co-operative spirit
If you have the aforementioned professional and academic qualifications and you are ready to execute the above mandate, strictly apply through: careers@ug.cicinsurancegroup.com Clearly indicating the position being applied for,  attach one PDF document with CV and academic documents.

The application should reach us by close of business on 30th September, 2025. Please note only short-listed candidates will be contacted. If you do not hear from us by 15th October, 2025 consider your application unsuccessful.

N/B: This job advert is open to both internal and external candidates.