The B2B Email Strategy Manager will focus on the strategic planning, implementation, and optimization of cold email outreach campaigns. This role is not an SDR position but requires a combination of technical expertise in email marketing and strategic insight into campaign management.

Key Responsibilities:

• Strategically manage and optimize client email campaigns, focusing on technical and strategic aspects rather than direct sales outreach.
• Develop and implement A/B testing strategies to enhance email campaign performance.
• Collaborate with analytics teams to create custom reports and derive actionable insights for campaign improvement.
• Ensure compliance with email deliverability best practices and maintain high standards of communication in alignment with client’s brand voice.
• Lead segmentation strategies and personalized email initiatives to optimize campaign results.

Qualifications:

• Minimum 3 years in strategic email marketing roles, preferably in B2B domain.
• Strong experience with email marketing tools (HubSpot/Zoho) and technical aspects of email marketing (SPF, DKIM, DMARC).
• Proven track record in A/B testing and email campaign optimization.
• Upper Intermediate or higher proficiency in English.
• Ability to independently manage and strategize email marketing channels.

Nice to Have:

• Experience with marketing automation platforms and familiarity with advanced technical email marketing elements.

Success Metrics:

• Effectiveness in setting up, strategizing, and optimizing cold email campaigns.
• Demonstrated ability to increase campaign performance and lead generation through strategic and technical expertise.