• Develop deep, actionable consumer insights on brand, competition, usage and attitudes, and leisure pursuits.
• Based on sound consumer insight and strategy defined by the business, prepare 360 degree plans for market to generate demand for the brands assigned and achieve market share targets.
• Help develop consumer validated winning communication for the brands assigned.
• Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints by all.
• Ensure execution of brand plans on time and budget.
• Management of external agencies to deliver the best creative output and on-time execution.
• Understand how consumers assimilate media & Implement efficient media planning & buying.
• Ensure effective management of internal and external research projects using the right tools and techniques.
• Manage the development of pack design (new/ changes).
• Drive innovations in existing and new areas following the stage-gate methodology. Ensure an 18 month rolling Rhythm Chart.
• Help with Trade Marketing Requirements.
• From the product ‘point of view’ ensure that targeted GCs are maintained & higher GC products develop consumer franchise.

Key Deliverables

• Drive: MKT SHARE, NET CONTRIBUTION, TOMA
• Develop & Implement brand plans on time and budget
• Help develop Brand Architecture & Pyramids
• Develop a repository of consumer understanding & insights : Conversion to concepts
• Develop the innovation pipeline

Requirements

• MBA or other relevant certification is a plus
• Job experience: 5 years minimum experience in Brand Management
• Strong oral and written communication skills as well as presentation skills
• Goal-oriented and results-driven with a creative mindset