JOB PURPOSE
§ The Brand & Marketing Manager- Wendi is responsible for building, positioning, and scaling the Wallet Wendi brand while supporting user acquisition, engagement, and transaction growth.
§ The role holder will lead brand building, growth marketing, digital acquisition, and ecosystem activation to ensure Wallet Wendi achieves strong market adoption, relevance, and trust. The role holder will also translate the fintech strategy into compelling brand narratives and data-driven marketing initiatives that accelerate usage and commercial performance.
KEY RESPONSIBILITIES /KEY DELIVERABLES
Brand Strategy & Positioning (Wallet Wendi)
• Develop and execute the brand strategy for Wallet Wendi in line with the fintech and Digital Financial Services strategy.
• Build a strong, trusted, and customer-centric wallet brand that resonates with target segments (retail, MSMEs, agents, merchants, youth, and digital-first users).
• Define and protect Wendi’s brand identity, tone of voice, and messaging across all digital and physical touchpoints. Growth & Acquisition Marketing
• Drive wallet adoption through targeted digital marketing, referrals, partnerships, and activation campaigns.
• Develop and execute customer acquisition, onboarding, and retention strategies. Optimize customer journeys through the entire life cycle.
• Develop a solid data driven growth strategy aimed at increasing Wendi’s user base, revenue and brand presence.
Campaigns, Content & Digital Engagement
• Plan and execute integrated marketing campaigns across digital, social, in-app, USSD, branch, agent, and partner channels.
• Lead content strategy, storytelling, and messaging that clearly communicates the Wendi Wallet’s value proposition.
QUALIFICATIONS, EXPERIENCE AND COMPETENCIES REQUIRED
§ Bachelor’s degree in Marketing, Communications, Business, or related field.
§ Professional certifications in Marketing are an added advantage.
§ Minimum of five (5) years in marketing or brand management, with at least 2 years in digital/financial services.
§ Experience in driving Brand Visibility for reputable organizations is highly desired.
§ Proven experience in growth marketing, digital acquisition, and campaign management.
§ Experience working with mobile apps, USSD products, or digital platforms is a strong advantage.
§ Experience managing digital product brands (wallets, apps, fintech, etc.) is highly desirable