Our client, one of Zambia’s largest franchisee manufacturing carbonated beverages and non-carbonated beverages is looking to hire talent for the role of Business Development: General Trade. The successful candidate will be responsible for maintaining strong relationships with retail outlets, ensuring product availability, driving sales performance, and ensuring smooth distribution processes.

Key Responsibilities:

Sales and Distribution Management

Coordinate and monitor the sales and distribution activities within the assigned area, ensuring that products are available in key retail outlets and that sales targets are met.

Relationship Management

Build and maintain strong relationships with key retail partners, wholesalers, and distributors to drive business growth.

Stock and Inventory Control

Ensure optimal stock levels in retail outlets and warehouses, working closely with the supply chain team to manage product deliveries and prevent stock-outs or overstock situations.

Market Monitoring and Reporting

Collect and analyze market data and sales reports to monitor competitor activity, customer feedback, and sales trends.

Provide regular reports and updates to management.

Promotional Activities

Implement in-store promotional strategies and merchandising standards to enhance product visibility and sales.

Work with the marketing team to execute campaigns effectively.

Training and Support

Provide training and support to retail staff on product knowledge, sales techniques, and promotional activities.

Assist in resolving any operational issues that may arise.

Performance Monitoring

Track and evaluate the performance of sales teams and distributors, offering guidance and feedback to improve productivity.

Customer Service

Ensure excellent customer service is provided to retail partners, addressing concerns, handling disputes, and providing solutions when necessary.

Compliance and Documentation

Ensure compliance with company policies, regulatory standards, and safety protocols.

Maintain accurate records of sales, inventory, and promotional activities.

• Bachelor’s degree in business, marketing, or a related field is preferred.
• 3-5 years of experience in sales, distribution, or general trade, ideally in a similar industry (FMCG, retail, or distribution).
• Strong understanding of the general trade landscape and distribution channels.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to build and maintain long-term relationships with clients and partners.
• Strong problem-solving and analytical skills.
• Good organizational and multitasking abilities.
• Proficiency with Microsoft Office Suite and CRM software.
• Familiarity with market research, sales data analysis, and trade marketing strategies.
• Willingness to travel frequently within the assigned area to meet clients and monitor operations.