RESPONSIBILITIES
Lead finance business partner support to CMO, Marketing and Innovation in order to deliver mission
Drive business performance and provide decision support through a mission focused BPM process,
be embedded in Marketing, providing data led insights, steering the team to always challenge the correct mission focused metrics
Understand and drive A&P efficiency/effectiveness
Lead A&P performance management
Provide the team with detailed information by portfolio including:
Competitor analysis in order to monitor performance, drive insights and recommend a response Spend to determine budget adherence and re-prioritization where necessary
Rigorous financial support on existing innovation agenda
New innovation financial analysis – key drivers of risk, benchmarking with previous innovations, scenario analysis
