Responsibilities:
- Undertake and develop marketing strategies and plans to promote biodigester technology products and services including but not limited to conducting market research, managing campaigns.
- In collaboration with the project team, develop compelling and technically accurate content including reports, technical briefs, press releases, speeches, newsletters, brochures etc.
- Conduct digital distribution, promotion, monitoring, social media, and website analytics.
- Develop, and design interactive, visual communications and digital products for the ABC.
- Analyse marketing metrics and data to evaluate campaign performance and make data-driven decisions.
- Develop branding and marketing materials that will maximise ABC project’s message, support programme objectives and contribute to sector growth.
- Set up and maintain a properly indexed ABC-UG picture library which is well indexed and searchable to project staff.
- Collaborate with the project Advisors, the learning partner and other projects’ MEAL teams and consortium partners to devise and execute impactful learning initiatives.
Qualifications
- Bachelor’s degree in, Communication, Journalism, Media studies, Public relations, or relevant field. Master’s degree in communication, public relations is an added advantage.
- A minimum of 5 years of relevant progressive work experience in communications, marketing, journalism, and digital communication is required.
- Knowledge of Adobe Photoshop, Illustrator, Video editor, InDesign, and Mailchimp/email marketing.
- Excellent record of accomplishment in producing communication material including Articles, newsletters, social media posts and brochures, flyers.
