The Life By Design, “LBD”, Group is a consolidation of four intentional companies that are committed to transforming the business landscape in Sierra Leone by providing world-class business support services.  Life By Design and Grow Salone teams are focused on talent development for professional or entrepreneurial careers, Inkee Media is our media and brand management team, while iDT Labs provides process and systems software solutions. As The LBD Group, we pride ourselves as the “One Stop Shop” for business solutions.

Purpose of the Role

The Marketing & Communications Coordinator will be responsible for developing & implementing the Marketing & Communication Strategies for the Group.  Your ultimate objective will be to promote the Group’s brands, products & services, expanding its digital footprint and brand awareness to improve the Group’s profitability.

A key responsibility is to lead the execution of the Group’s Inbound Marketing Strategy. This will involve developing and maintaining an inbound content plan and coordinating the execution of all planned activities.

You will also have the responsibility to evaluate the effectiveness of all marketing campaigns, using relevant and established KPIs such as website traffic and social media interactions.

Areas of Responsibility

1. Lead the development and implementation of communication & marketing strategies for the group in close collaborations with Business Units & other stakeholders.
2. Manage the execution of an inbound content marketing program, driving collaboration with internal stakeholders and production teams.
3. Design and implement a content plan for print & digital publication aimed at generating website traffic and increasing audience awareness & interest in our brands, products, and services. Contents will include publication pieces for our websites, social media, blogs, newsletters, etc.
4. Create and manage an editorial calendar, delegating tasks, and ensuring content production & publication deadlines are met.
5. Update and manage the Group’s and its business unit’s website and their social media pages.
6. Analyze web traffic metrics and generate ideas to increase web traffic & customer engagement.

Some of the key competencies & skills include:

• Planning & Organisational Skills: The ability to plan, organize, and deploy resources to achieve set objectives.
• Effective Communication: able to communicate with all internal & external stakeholders effectively; ability to produce exciting and engaging marketing pieces
• Time Management Skills: have excellent time management skills, which include being able to set up tasks, follow timelines, and meet deadlines.
• Excellent interpersonal skills to build strong relationships with colleagues – the ability to work with others to efficiently deliver results and achieve shared goals & objectives.

Qualification & Experience

• A University Degree in Marketing, Media, Communications, any of the Social Sciences, and other relevant & related fields.
• 5+ Yrs demonstrative experience in a similar role or performing similar and/or related tasks.
• Experience & knowledge using SEO best practices to write creative copy that includes effective keyword placement.
• Advanced written communication skills with a good command of the English language.
• Computer literate, especially with technical knowledge of MS Office.
• Experience with social media engagement strategies and best practices.
• Strong skills in creating original content that targets a specific audience and meets company objectives.