Responsibilities

The Communications Consultant/ firm will work closely with the Nyandarua County Government and PCB project team and partners to:

• Design and develop a county agricultural communication strategy that is effective, inclusive, and responsive to the needs of diverse stakeholders, including smallholder farmers, women, youth, and marginalized communities;
• Integrate key aspects of the potato value chain—such as seed access, adoption of new varieties, and improved farming practices—into the county government’s agricultural communication activities;
• Ensure the agricultural communication strategy document provides clarity and inclusivity messages surrounding seed access, nutrition, new potato varieties, and private sector involvement;
• Organize and facilitate a stakeholder networking platform/validation workshop to enhance collaboration between county officials, farmers, seed suppliers, and other value chain actors;
• Develop  communication materials that incorporates best practices in inclusive communication, ensuring that messages are clear, accessible, and practical for smallholder farmers;
• Perform any other additional task(s) as assigned by the supervisor.

Reporting and Work Relationships

The Communications Consultant/ firm will report directly to the PCB Project Team Leader and will work closely with the Nyandarua County Government officials, project staff, and other key stakeholders involved in the project.

Required Experience

• Advanced degree in Communication, Public Relations, or a closely related field;
• Minimum of 2 years of experience in developing communication strategies, preferably within the agricultural or development sectors;
• Proven expertise in inclusive communication approaches, particularly with women, youth, and smallholder farmers;
• Proof of previous work is required, including reference letters from two clients for who similar services have been provided and a report from previous works completed;
• Excellent writing and communication skills, with the ability to create user-friendly communication materials;
• Demonstrated ability to facilitate stakeholder engagement and networking events.Strong understanding of agricultural value chains, particularly the potato sector, and the role of communication in enhancing value chain efficiency