Responsibilities at RLAUD:

* Develop and review communication and advocacy strategy for raising public knowledge and awareness on rural land administration and use objectives and major activities that target using various media (TV, radio, press, and social media);

* Develop awareness raising materials for each target audience including youth and women with the necessary information from the Directorate and regional offices;

* Provide technical support to the Directorate on generating media coverage of land administration and use issues, including supervising the production of editorial content and provide quality assurance;

* Build strong relations with the Public Relations Directorate of the Ministry, projects working on land related issues, individuals, groups, organizations and media outlets; keep abreast of other national bodies (Urban, Rural) engaged in the land administration activities to look for possible synergies in implementation of the communication and public awareness component;

* Organize media coverage of different activities/events (workshops, trainings, round-table discussions and presentations) as well as preparation of press-releases, statements, interviews and media-kits where required;

* Document success stories and best practices as well as generate learning from “implementation failures” together with other experts of the Directorate; document and keep record of events, activities (in the form of written reports), pictures, video clips, press cuttings etc.;

* Oversee the production of a range of communication materials for the Directorate and projects, including managing the Directorate’s website; regularly update the Directorate’s links in the Ministry website as well as social media account with mega events and activities;

Responsibilities at Feed the Future Ethiopia LGA:

* Lead development and implementation of PIA activities required to inform and encourage pastoral and agro-pastoral (PaP) communities to take part in the Feed the Future Ethiopia LGA’s participatory mapping and land use planning activities, processes, and procedures;

* In consultation with Feed the Future Ethiopia LGA’s experts, regional land administration officials, and PaP community representatives, develop communication strategies and messages that use appropriate language and graphics to inform PaP communities about land administration and land use legislation, their rights and responsibilities under this legislation, and the activities and procedures that will be implemented under Feed the Future Ethiopia LGA’s support for participatory mapping, land use planning, and formation of community associations;

* Develop media strategies to promote and raise public awareness at the national level about the objectives of Feed the Future Ethiopia LGA, its activities, and impacts achieved that may include transmission of information through national newspapers, radio, television, press conferences, and public launches;

* Update and manage the Feed the Future Ethiopia LGA website, as well as contribute to monthly, quarterly, annual, and technical reports for completed activities, training materials, manuals and guidelines. Compile final consolidated project closing report with all achieved deliverables, lessons learnt/challenges, and recommendations.

Qualifications:

* Master’s degree in communications, journalism, international relations, mass media, or related field;

* A minimum of 7 years’ experience with a proven professional record working in the field of media and communications;

* Fluency in Amharic and English; and