. PRINCIPAL RESPONSIBILITIES
Global campaigns
• Support the development and implementation of a communication networking strategy
• Identify strategic communications campaigns that will help further Amref Health Africa in Zambia vision and mission.
• Promotion of communications and marketing materials through appropriate digital media channels.
• Produce and disseminate social media content to showcase Amref’s efforts in Zambia Visibility
• Increase the functionality and strengthening social media presence.
• Support the creation of communications material and content that support the Amref Health Africa in Zambia.
• Reach out to influencers, media and beyond in order to arrange story placement on a national and global level.
• Respond to media inquiries according to guidelines set and perform media outreach to achieve brand placement in publications.
• Work with commitment-makers in the region to promote commitments and amplify the success stories from existing commitments.
• Provide metrics and analytics that monitor our visibility.
• Produce fundraising materials in collaboration with the Business Development and MEL Managers.

5. EDUCATION, EXPERIENCE & ABILITIES
Education and Experience
• Bachelor’s degree or equivalent standard of education required, preferably in Communications, Marketing, Digital Media, Journalism, Public Relations, or other directly related field.
• 4+ years of relevant experience in designing and executing modern marketing and communications strategies and campaigns
• Strong experience in the use of technology and social media to advance a communications
strategy/agenda including Facebook, Instagram, Pinterest, etc