- The Communications Manager at Africa Youth Growth Foundation (AYGF) is a vital role responsible for developing, implementing, and overseeing the organization’s communication strategies to enhance its brand visibility, increase public awareness, and support fundraising efforts.
- The Communications Manager will play a crucial role in driving the organization’s message and impact, both internally and externally, to various stakeholders, partners, and the general public.
Key Responsibilities
Communication Strategy:
- Develop and execute a comprehensive communication strategy aligned with AYGF’s mission, vision, and goals.
- Identify target audiences and tailor communication approaches to effectively reach and engage them.
Content Creation:
- Create compelling and engaging content for various communication channels, including press releases, articles, blogs, social media posts, newsletters, and website updates.
- Collaborate with program teams to gather information on project achievements, success stories, and impact to showcase AYGF’s work effectively.
Media Relations:
- Cultivate and maintain strong relationships with media outlets, journalists, and influencers to secure media coverage and increase the organization’s media presence.
- Coordinate press conferences, media interviews, and media visits to promote AYGF’s initiatives.
Digital and social media:
- Manage the organization’s social media platforms and develop strategies to grow the online community, drive engagement, and increase followership.
- Monitor and analyze social media performance and implement adjustments for improved impact.
Public Relations:
- Develop and implement public relations campaigns to raise awareness about AYGF’s activities, events, and achievements.
- Respond to inquiries from the public, media, and partners in a timely and professional manner.
Brand Management:
- Ensure consistent branding across all communication materials and platforms to maintain a strong and recognizable AYGF brand identity for the on going projects.
- Develop branding guidelines and ensure compliance across the organization.
Internal Communications:
- Facilitate effective internal communication by disseminating relevant information, updates, and organizational news to staff and stakeholders.
- Organize staff workshops or training sessions to improve communication skills and promote a culture of effective communication within the organization.
Fundraising Support:
- Collaborate with the fundraising team to develop communication materials for donor outreach, grant applications, and fundraising campaigns.
- Assist in crafting compelling stories to demonstrate the impact of AYGF’s programs on beneficiaries.
Reporting:
- The Communications Manager will report to the Executive Director and work closely with the various program teams and fundraising department.
Requirements
- Bachelor’s Degree in Communications, Journalism, BSc in Marketing or relevant field.
- Minimum of 6 years’ relevant experience in a communications role.
- Knowledge of desktop publishing software (In Design/Photoshop).
- Excellent verbal, written, and interpersonal skills.
- Good time management and organizational skills.
- Proficient in Microsoft Office, content management systems, and social media platforms.
- Proven work experience as a social media manager with the NGO sector
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills and Public Speaking skills
- Analytical and multitasking skills
- Strong organizational and project management skills, with the ability to multitask and meet deadlines.
- Knowledge of issues related to youth development, education, and sustainable development in Africa is desirable.
- Demonstrated ability to build and maintain relationships with media outlets and key stakeholders.
